Folderly is an all-in-one email deliverability platform to supercharge your email performance. Deep email deliverability fixes…
5.0
62 reviews
Freemium
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…
4.9
65 reviews
Phonexa is an enterprise-grade tracking software for performance and partner marketing. The phonexa suite is the underlying tech…
4.9
65 reviews
Subscription
Our newsletters engage your customers through curated content and help build relationships. We give businesses a way to provide a…
4.9
80 reviews
The beefree sdk is the #1 embeddable drag-and-drop editor for emails, landing pages, and popups. We make it easy for product…
4.7
162 reviews
Marketing automation platform used by 4,000 businesses.
4.7
308 reviews
Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…
4.7
51 reviews
Expresspigeon is an intelligent yet simple email marketing and transactional email platform. Create beautiful email newsletters…
4.7
52 reviews
Narzędzia marketingowe, dzięki którym szybko zwiększysz liczbę odbiorców I będziesz skuteczniej generować przychody. To wszystko…
4.7
714 reviews
Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.
4.7
518 reviews
Usage-based
Newoldstamp is an email signatures marketing platform that turns every employees' email into a powerful marketing tool. We help…
4.7
406 reviews
Ongage was founded in 2011 by a team of entrepreneurial professionals passionate about email marketing. Today, it fuels the…
4.7
65 reviews
Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…
4.7
54 reviews
Email deliverability matters. Your messages don't belong in a spam folder. Smtp2go makes email delivery easier. We take care of…
4.7
196 reviews
Freemium
Stensul is the governed creation™ platform for enterprise marketing teams. We help teams create campaigns faster, safely, and on…
4.7
61 reviews
Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…
4.7
97 reviews
Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…
4.6
9736 reviews
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
4.6
189 reviews
Eventmobi’s event management software solution makes it easy for organizers to plan, promote, monetize, and deliver engaging…
4.6
200 reviews
Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…
4.6
909 reviews
Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…
4.6
184 reviews
At litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide…
4.6
288 reviews
Mobiniti is a robust and user-friendly mobile marketing platform. We offer the software, services, & support to grow your…
4.6
76 reviews
Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand…
4.6
106 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.