Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

53 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Netpeak software develops tools for SEO specialists and webmasters, that help to solve day-to-day SEO tasks in easy and effective…

4.9 105 reviews Subscription

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

Digital Air Strike

Scottsdale, Arizona, United States

Das technology is an AI-native customer data and experience platform built to drive results for dealers, groups, and oems. For…

4.8 50 reviews

Dreamdata

Copenhagen, Capital Region, Denmark

#1 for customer value 2024 according to LinkedIn marketing partner awards. Dreamdata is a B2B activation & attribution platform…

4.8 104 reviews

Hushly

Cupertino, California, United States

Hushly’s is a buyer experience and conversion platform for B2B marketers. Hushly is the only B2B marketing platform in the market…

4.8 60 reviews

SE Ranking

City Of Wilmington, Delaware, United States

Give context to your data. Se ranking pulls signal from search, AI, and social into one frame - so you can show what your…

4.8 1135 reviews

Surefire Local

Austin, Texas, United States

Surefire local provides business intelligence marketing software for small businesses helping them attract customers, grow…

4.8 51 reviews

BEE

San Francisco, California, United States

The beefree sdk is the #1 embeddable drag-and-drop editor for emails, landing pages, and popups. We make it easy for product…

4.7 162 reviews

NEWOLDSTAMP

Claymont, United States

Newoldstamp is an email signatures marketing platform that turns every employees' email into a powerful marketing tool. We help…

4.7 406 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

Stensul

New York, New York, United States

Stensul is the governed creation™ platform for enterprise marketing teams. We help teams create campaigns faster, safely, and on…

4.7 61 reviews

Tribe Dynamics

San Francisco, California, United States

Tribe dynamics is now creatoriq! Creatoriq is the most trusted influencer marketing platform for organizations looking to advance…

4.7 152 reviews

WriterZen

Singapore, Singapore

The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…

4.7 199 reviews

Albacross

Stockholm, Stockholm, Sweden

Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…

4.6 99 reviews

eclincher

Sunnyvale, California, United States

Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…

4.6 408 reviews

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

Grade.Us

Bellevue, Washington, United States

Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies, and SEO…

4.6 142 reviews Per user

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

OneSignal

San Mateo, California, United States

Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…

4.6 432 reviews

Privy

Boston, Massachusetts, United States

Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…

4.6 118 reviews

Referrizer

Deerfield Beach, Florida, United States

Referrizer provides an all-in-one communication platform that helps business owners get new customers, increase repeat purchases…

4.6 68 reviews

Spectrio

Plano, Texas, United States

Media distribution solutions (mds) offers the bettervideo platform allowing digital marketing solution providers, broadcast…

4.6 195 reviews

Agorapulse

Paris, Île-De-France, France

Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…

4.5 857 reviews

Bitly

New York, New York, United States

Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…

4.5 646 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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