Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

154 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

BigMailer.io

New York

Email marketing for agencies, publishers, franchises, and creators Bigmailer.io saves you time and $$ with: - built-in…

5.0 14 reviews

Folderly

Dover, Delaware, United States

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Deep email deliverability fixes…

5.0 62 reviews Freemium

Frizbit

Barcelona, Catalonia, Spain

Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…

5.0 14 reviews

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

Allegrow

Glasgow, Scotland, United Kingdom

Stop losing valid contacts to "unknown" data. Allegrow is the highest quality B2B email verifier built to help data providers &…

4.9 22 reviews

Direct Mail for Mac

Mountain View, California, United States

Direct mail is the #1 customer-rated email marketing app for the mac. Create and send great looking emails that get opened; make…

4.9 21 reviews

Eventcube

London, England, United Kingdom

We empower event organisers to create meaningful virtual, in-person, and hybrid events through beautiful event management and…

4.9 11 reviews

GrowMeOrganic

Sheridan, Wyoming, United States

Growmeorganic is an all-in-one email finder and cold email software for entrepreneurs, marketing executives, growth hackers, and…

4.9 10 reviews

GrowthBar

San Francisco

The biggest growth marketing blog on the web + gmp agency, the San Francisco-based search agency for startups → enterprise tech…

4.9 26 reviews

Phonexa

Glendale, California, United States

Phonexa is an enterprise-grade tracking software for performance and partner marketing. The phonexa suite is the underlying tech…

4.9 65 reviews Subscription

rasa.io

New Orleans

Our newsletters engage your customers through curated content and help build relationships. We give businesses a way to provide a…

4.9 80 reviews

Warmy

San Francisco, California, United States

Email warm-up & deliverability platform | land in the inbox, not spam Warmy.io is an AI-powered email deliverability platform…

4.9 10 reviews

xiQ

Redwood City, California, United States

Xiq: where iq and eq meet AI to boost B2B sales and marketing! Xiq brings together generative AI (xgpt) with behavioral…

4.9 45 reviews

Dashly

Wilmington, Delaware, United States

Conversation AI platform to double your inbound pipeline Engage prospects with conversational quiz Segment them with data‑driven…

4.8 21 reviews

Gold Lasso

Gaithersburg, Maryland, United States

Gold lasso is the industry leader in helping companies of all sizes build and monetize email subscriber engagement using email…

4.8 16 reviews

MailBluster

Newark, Delaware, United States

Mailbluster began its journey in 6035 by building its platform on top of cutting-edge technology to distribute marketing emails…

4.8 18 reviews

Poptin

Tel Aviv, Israel

Poptin - improve your website's conversion rate. Engage & convert more visitors into customers! Get more subscribers, leads and…

4.8 43 reviews

Rejoiner

Newport, Rhode Island, United States

Most businesses don’t have the time or resources to optimize their email marketing. That means you leave money on the table-by…

4.8 26 reviews

Seventh Sense

Arlington, Virginia, United States

Tired of poor email performance and battling for attention in your subscribers inboxes? Seventh sense's AI-powered email…

4.8 18 reviews

SmartrMail

Hawthorn, Victoria, Australia

In 2016, our founders started smartrmail as a side project as they were growing their online art marketplace, bluethumb. At the…

4.8 18 reviews Per user

BEE

San Francisco, California, United States

The beefree sdk is the #1 embeddable drag-and-drop editor for emails, landing pages, and popups. We make it easy for product…

4.7 162 reviews

Emercury

Branchburg, New Jersey, United States

We help small businesses win with marketing automation. Whether your goal is to capture targeted leads, convert them into…

4.7 36 reviews

Everlytic

Waverley, Gauteng, South Africa

Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…

4.7 51 reviews
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Showing 24 of 154 — 130 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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