Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

49 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Ringba

Dover, Delaware, United States

Ringba provides enterprise grade call tracking to businesses, pay per call networks, agencies and performance marketers of all…

5.0 81 reviews

Flockrush

Toronto, Ontario, Canada

Flockrush is the research and governance organization behind the flockrush grid-the world's first autonomous business operating…

4.9 11 reviews

OSlash

Bengaluru, Karnataka, India

Oslash offers plug & play AI copilots for software, teams, and individuals. Be it making your software product AI-ready or…

4.9 13 reviews

Wrench.ai

Salt Lake City, Utah, United States

Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…

4.9 16 reviews

xiQ

Redwood City, California, United States

Xiq: where iq and eq meet AI to boost B2B sales and marketing! Xiq brings together generative AI (xgpt) with behavioral…

4.9 45 reviews

CallHub

Washington, District Of Columbia, United States

Callhub is the leading global digital organizing platform for political campaigns, nonprofits, advocacy groups, and businesses to…

4.8 16 reviews

Ometria

New York, New York, United States

Ometria is the first and only customer data experience platform (cdxp) built for retail brands. We're proud to help brands create…

4.8 21 reviews

Seventh Sense

Arlington, Virginia, United States

Tired of poor email performance and battling for attention in your subscribers inboxes? Seventh sense's AI-powered email…

4.8 18 reviews

Voyado

Stockholm, Stockholm, Sweden

Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…

4.8 15 reviews Usage-based

YouScan

Kyiv Kyiv City, Kyiv, Ukraine

Youscan is a next-generation, AI-powered social listening platform. It's extremely powerful, easy to use, and affordable. Youscan…

4.8 49 reviews Subscription

Echobox

London, England, United Kingdom

We help publishers around the world save time and increase performance with newsletter and social media automation

4.7 69 reviews

Maroon.ai

Philadelphia, Pennsylvania, United States

Stealth mode

4.7 29 reviews

Persona by Delve AI

San Francisco, California, United States

Delve AI helps brands and agencies with deeper understanding of digital users/buyers and their journeys, with humanized views of…

4.7 14 reviews

Want to leave your competitors scratching their heads? Well, level up with our AI-powered content genie Check out more at 1…

4.7 76 reviews

SoAmpli

Leeds, England, United Kingdom

Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…

4.7 11 reviews

Xeno Marketing Cloud

New Delhi, India

Xeno is an AI-powered customer engagement platform Purpose-built for retailers enabling them to maximise repeat Revenue with 10x…

4.7 32 reviews

MarketMuse

Boston, Massachusetts, United States

Marketmuse uses AI to accelerate content planning, creation and optimization. The marketmuse platform identifies content quality…

4.6 198 reviews

Mr. E by EasyLeadz

New Delhi, India

Scaling businesses with quality leads!! Find potential customers instantly. Whether you are a recruiter, marketeer, a startup or…

4.6 558 reviews

Sprig

San Francisco, California, United States

Sprig is an enterprise survey platform powered by AI agents. Design, field, and analyze studies faster with agents embedded…

4.6 12 reviews

Vue.ai

Redwood City, California, United States

Vue.AI® is one of the world’s first general-purpose AI platforms that enables large enterprises around the world to build a wide…

4.6 51 reviews

Base

Kfar Saba, Israel

Base is creating the AI engagement os for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the…

4.5 25 reviews

CleverTap

San Francisco, California, United States

Clevertap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value…

4.5 320 reviews

Dstillery

New York, New York, United States

Dstillery is the leading predictive AI audience targeting company, helping marketers reach exactly the right audience for every…

4.5 47 reviews

Optimo Analytics

Las Vegas, Nevada, United States

Our platform aims to automate analysis, data integration, and Slack reports for brands and agencies.

4.5 10 reviews
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Showing 24 of 49 — 25 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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