Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

284 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Folderly

Dover, Delaware, United States

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Deep email deliverability fixes…

5.0 62 reviews Freemium

Pushnami

Austin, Texas, United States

Pushnami is an AI-first performance marketing company that connects advertisers with high-intent consumers across 15+ verticals…

5.0 14 reviews Subscription

Ringba

Dover, Delaware, United States

Ringba provides enterprise grade call tracking to businesses, pay per call networks, agencies and performance marketers of all…

5.0 81 reviews

Chekkit

Winnipeg, Canada

At chekkit, we empower businesses to attract more leads, convert them into sales, and nurture loyal, long-term customers. Our…

4.9 143 reviews

Cloodot

Wilmington, United States

Simplify all types of customer interactions by using our easy to use unified inbox for all modern online channels. I.e., manage…

4.9 14 reviews

ContactPigeon

Paraskevi, Greece

Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…

4.9 83 reviews

Fintel Connect

Vancouver, British Columbia, Canada

Fintel connect is the leading partner marketing solution exclusively built for the financial industry. We are on a mission to…

4.9 62 reviews

KeyMetric Call Tracking

Las Vegas, Nevada, United States

Keymetric call tracking & customer engagement analytics - call 866.862.7525 | 56 followers on LinkedIn | keymetric delivers…

4.9 13 reviews

Lexer

Melbourne, Victoria, Australia

Stop guessing. Start growing. Fragmented data leads to fragmented customer experiences. Lexer is the customer data platform that…

4.9 21 reviews

Measured

Austin, Texas, United States

Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands. Since 2017, leading marketers have used…

4.9 11 reviews

Phonexa

Glendale, California, United States

Phonexa is an enterprise-grade tracking software for performance and partner marketing. The phonexa suite is the underlying tech…

4.9 65 reviews Subscription

Qualified

San Francisco, California, United States

Qualified, alongside Salesforce, is helping usher B2B marketers into the era of agentic marketing with piper the AI SDR agent…

4.9 591 reviews

rampmetrics

San Carlos, California, United States

Rampmetrics helps marketing teams shift from reactive, incomplete reporting to in-depth, actionable marketing insights.

4.9 13 reviews

Sequel.io

San Francisco

Your website is your most valuable asset - it's where your brand lives, where your data belongs, and where your audience should…

4.9 20 reviews

Threado

San Francisco, California, United States

Threado AI is an AI assistant that makes knowledge search obsolete. Powered by gpt-4o, threado AI provides instant, accurate…

4.9 12 reviews

TicketSpice

Sacramento, California, United States

Ticketspice is easy to use, highly customizable, and unbelievably affordable. At just $0.99 per ticket, you'll save thousands…

4.9 231 reviews

WhatConverts

Charlotte, North Carolina, United States

Whatconverts is an all-in-one lead tracking software for marketing agencies and their clients. Whatconverts automatically shows…

4.9 99 reviews Subscription

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

Atribus

Valencia, Comunidad Valenciana, Spain

Atribus is a social listening and competitive intelligence tool where you can listen, measure and analyze what is being said…

4.8 17 reviews

Attention Insight

Hamburg, Hamburg, Germany

Predict visual attention with eye tracker precision. Attention insight is visual attention prediction algorithm based on deep…

4.8 29 reviews

Bevy

Palo Alto, California, United States

Bevy: the community enterprise platform Where experiences, forums, and user groups come together to build powerful, connected…

4.8 75 reviews

Birdeye

Palo Alto, California, United States

Birdeye is the #1 agentic marketing platform for multi-location brands, purpose-built for multi-location brands. Over 200,000…

4.8 1644 reviews

Capturly

Szeged, Csongrád, Hungary

Capturly is full-scale analytics for online businesses. Capturly is focusing on the main driving forces: conversion and…

4.8 11 reviews
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Showing 24 of 284 — 260 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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