Adalyz is a self-served cross-channel ad analytics platform which provides actionable insights of ad campaigns across segments in…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
71 businesses
Discover effective mortgage marketing solutions with blazing social, one of the top digital real estate and mortgage marketing…
Vocso is an iso 27001 certified software development company specializing in innovative solutions in software development…
Contest factory is a full service digital marketing agency specializing in contests, instant win games and sweepstakes campaigns…
Fohr’s predictive platform blends cultural insight with advanced modeling to forecast performance and pinpoint the right creators…
Forewards makes it easy for small business owners, like you, to improve your online marketing efforts by embracing the power of…
Artificial intelligence marketing. Build your successful content marketing strategy in minutes instead of weeks! Ghostwriterai…
Glewee is the easiest and fastest all-in-one influencer marketing network that connects brand marketers and advertisers with…
In 2012 hunter founded tall oak in response to the growth of his technology and business consulting venture. Tall oak quickly…
Marketing 160 llc, is a mobile marketing startup company based in Salt Lake City, UT. Capitalizing on open rates as high as 98%…
Myrosys is a social media management software, powered by “amplify-this” technology, that allows social campaign amplification…
Outsmart is a competitive intelligence platform that helps you understand the strengths and weaknesses of your digital marketing…
Publing collects posts from social media platforms and displays these posts across pre-designed screens, websites, ad screens and…
SEO web analyst®™ all in one web marketing commando platform. Open a free account today! Https://www.seowebanalyst.com/ Since…
Customerlabs helps performance marketers transform the way they run ecommerce and lead generation campaigns through signal…
Mentionlytics is a top-notch web and social media monitoring platform that helps businesses of all sizes and industries…
We are a team of motivated people from diverse backgrounds aligned to help all kinds of businesses grow in the digital space. We…
Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…
We created 24sevensocial back in 2010 with the idea to help companies simplify their marketing efforts and understand the new…
Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…
Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…
Deepdivr is the best paid social media analytics and optimization platform on the market. Built by experienced marketers to suit…
Das technology is an AI-native customer data and experience platform built to drive results for dealers, groups, and oems. For…
Plan and approve your social media content with ease and comfort! 🙌🏻 Now with Instagram stories auto-publishing and Google…
Showing 24 of 71 — 47 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.