Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

335 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Clay

San Francisco, California, United States

Trusted by more than 500,000+ leading GTM teams of all sizes. Inspired by our customers. Built with love.

5.0 1 reviews

Community

Santa Monica

Community helps marketing teams build trust, loyalty, and long-term customer value through personalized, two-way conversations…

5.0 1 reviews

CoolSign

Montreal, Quebec, Canada

Haivision is a leading global provider of mission-critical, real-time video networking and visual collaboration solutions. Our…

5.0 1 reviews

Deal Room Events

Espoo, Uusimaa, Finland

We make the complex simple. Deal room is your simple all-in-one event management platform for in-person, virtual and hybrid…

5.0 4 reviews

Direction Local

Austin, Texas, United States

Don't just market, dominate your market. Direction was founded by entrepreneurs, for entrepreneurs, so we know that running a…

5.0 3 reviews

Folderly

Dover, Delaware, United States

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Deep email deliverability fixes…

5.0 62 reviews Freemium

Frameable Events

New York, New York, United States

Discover frameable events - the all in one virtual event platform

5.0 1 reviews

Frizbit

Barcelona, Catalonia, Spain

Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…

5.0 14 reviews

GoAffPro

Sirsa, Haryana, India

Goaffpro is an affiliate marketing app for your ecommerce store.

5.0 1 reviews

Great Question

Oakland, California, United States

Great question is the all-in-one UX research platform trusted by customer-centric teams at amazon, servicenow, asana, gusto…

5.0 1 reviews

Intuiface

Labège, Occitanie, France

Intuiface is the only no-code platform dedicated to the delivery of interactive digital experiences for digital signage and…

5.0 3 reviews

itracMarketer

Toronto, Ontario, Canada

For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…

5.0 1 reviews

Kolsquare

Milan

Inflead is at the forefront of influencer marketing intelligence, offering unparalleled precision and analytical efficacy. We…

5.0 1 reviews

Lifesight

Singapore, Singapore

Lifesight is the leader in unified marketing measurement and the single source of truth for marketing impact. We help brands…

5.0 Quote-based

Pangea.ai

Bagnes, Canton Du Valais, Switzerland

Pangea.AI is the first marketplace for vetted development agencies and fractional leaders-connecting top agencies and experienced…

5.0 1 reviews

Perenso Trade Show

Denver, Colorado, United States

Perenso is a leading B2B sales execution platform that helps businesses sell better - anything, anytime, anywhere. Perenso’s…

5.0

ReviewMaster

Jacksonville, Florida, United States

Axia public relations helps companies build visibility and strengthen reputation for both the organization and its leaders…

5.0

Shocklogic

London, England, United Kingdom

Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…

5.0 3 reviews

Textmunication

Pleasant Hill, California, United States

Since 2009 textmunication has been building an interactive messaging experience that uses the sms and mms infrastructure. It's…

5.0 1 reviews
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Showing 24 of 335 — 311 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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