Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

281 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

BigMailer.io

New York

Email marketing for agencies, publishers, franchises, and creators Bigmailer.io saves you time and $$ with: - built-in…

5.0 14 reviews

CallAction

Whittier, California, United States

Today’s mobile consumers demand immediate responses. Instantly respond and engage all your leads with intelligent text message…

5.0 1 reviews

Calldrip

Farmington, Utah, United States

The calldrip engagement solution sets the standard for connecting with prospects and customers. We create meaningful connections…

5.0

CampaignTrackly

Wayne, New Jersey, United States

Campaigntrackly: eliminating the $50b attribution gap with automated data governance. Campaigntrackly empowers businesses to…

5.0 3 reviews

Cello

Remote

Cello is the only all-in-one referral platform that lets you launch partner and user referral programs on autopilot. Industry…

5.0 6 reviews

Conversionomics

Orlando, Florida, United States

Conversionomics is the smart way to prepare your data for analysis and visualization. As a data automation platform, it solves…

5.0 1 reviews

Copernica

Amsterdam, Noord-Holland, Netherlands

Copernica is marketingsoftware voor e-mailmarketing, websites, mobiele- en geautomatiseerde campagnes. De marketingsoftware van…

5.0 6 reviews

CrownTV Digital Signage

New York, New York, United States

About us At crowntv, we're more than just a team of experts; we're dedicated partners in your digital signage journey. We provide…

5.0

dbaPlatform

St. Petersburg, Florida, United States

Local buying journeys start on major consumer platforms and these placements are critical to any locally-operating business…

5.0 2 reviews

Deal Room Events

Espoo, Uusimaa, Finland

We make the complex simple. Deal room is your simple all-in-one event management platform for in-person, virtual and hybrid…

5.0 4 reviews

Dexatel

Tallinn, Estonia

Across 190+ countries, businesses rely on dexatel to connect, verify, and engage their customers. Dexatel is a next-generation…

5.0 1 reviews

The leading business software marketplace. Helping over 1 million business decision makers find and compare business software and…

5.0 3 reviews

Dise provides a partner-first in-store experience management (ixm) platform that enables integrators and retailers to orchestrate…

5.0 1 reviews

EventsX

London

Eventsx integrates virtual, hybrid, in-person, and metaverse event platforms with nft ticketing, cryptocurrency, and in event…

5.0 2 reviews

Evex

Bengaluru

Evex is a smart virtual event platform that brings amazing event experience and intelligence together. Evex transforms…

5.0 4 reviews

EzyTise

Mesa, Arizona, United States

Digital sales marketing automation software for small businesses and sales organizations. Our all-in-one sales and marketing…

5.0 3 reviews

Fotaflo

Hamilton, Canada

At fotaflo, we’re all about snapping smiles, sharing stories, and saving you from the dreaded “can you take a photo of us?”…

5.0 6 reviews

Freedom

Overland Park, Kansas, United States

Since 2000, bydesign has helped direct selling and multi-level marketing companies modernize their technology, simplify complex…

5.0 4 reviews

Frizbit

Barcelona, Catalonia, Spain

Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…

5.0 14 reviews

Gloc.al ONE

San Francisco, California, United States

Site:https://gloc.al (in process of re-branding) glocal SEO platform 2025 raised usd $300,000 plus usd startup valued currently…

5.0 1 reviews

Hiplead

San Francisco, California, United States

Hiplead is the #1 lead gen agency for B2B tech companies and startups. Founded by serial entrepreneurs in sf, we know exactly how…

5.0 1 reviews

Kolsquare

Milan

Inflead is at the forefront of influencer marketing intelligence, offering unparalleled precision and analytical efficacy. We…

5.0 1 reviews

LeadIn

Grenoble

You're not sure when your next sale will come or who your next customer will be? You want to generate more b6b sales for your…

5.0 1 reviews
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Showing 24 of 281 — 257 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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