Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

501 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

1INME

Navi Mumbai, Maharashtra

1inme is an all-in-one digital platform revolutionizing how businesses, creators, and startups establish and enhance their online…

5.0 2 reviews

Adalyz

New Delhi, India

Adalyz is a self-served cross-channel ad analytics platform which provides actionable insights of ad campaigns across segments in…

5.0 1 reviews

AdAmplify

Vancouver, British Columbia, Canada

Accelerate your ecommerce revenue with deep insights you won’t find anywhere else. Drive unmatched revenue outcomes in your…

5.0 1 reviews

Affluent

Nashville, Tennessee, United States

Affluent is a technology company that is modernizing the affiliate marketing industry by delivering powerful, highly needed…

5.0 2 reviews

AppSamurai

New York, New York, United States

The challenge Traditional mobile app marketing burns budgets on shallow installs and passive users. Roas deteriorates, retention…

5.0 2 reviews

Apsalar

San Francisco, California, United States

Apsalar is now part of singular. Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing…

5.0 2 reviews

Arrivalist

Denver, Colorado, United States

Arrivalist is the leading location intelligence platform in the travel industry. We use mobile location datasets to provide…

5.0 1 reviews

bc.lab monitor

Hamburg, Hamburg, Germany

Bc.lab ist die high-end monitoring agentur. Bei bc.lab werden mit ki-basierter monitoring-technologie globale wettbewerber und…

5.0 5 reviews

Brandbastion

Helsinki, Uusimaa, Finland

Brandbastion helps fast-growing brands and enterprises manage and maximize their social media engagement. We provide advanced…

5.0 1 reviews

Breezio

Rockville

An online community is defined by the knowledge it generates. Breezio has created the next generation of private online community…

5.0 1 reviews

BuzzGuru

Limassol, Lemesos, Cyprus

Buzzguru is an ecosystem for swift and easy influencer marketing. We have a platform for connecting game companies and top brands…

5.0 4 reviews

Calldrip

Farmington, Utah, United States

The calldrip engagement solution sets the standard for connecting with prospects and customers. We create meaningful connections…

5.0

Call Sumo

San Jose, California, United States

Callsumo helps businesses that depend on customer phone calls get and retain more customers. We easily identify opportunities for…

5.0 2 reviews

Cinch is a customer data experience platform built for B2C marketing teams ready to grow customer value, not just chase…

5.0 4 reviews

Cloud90

Glasnevin, Ireland

Cloud90 empowers social media data and digital data in a live environment 24/7. We understand big data and activate data that…

5.0 1 reviews

Concured

London, England, United Kingdom

Automatically turn your readers into customers with concured personalization.

5.0 1 reviews

Conversionomics

Orlando, Florida, United States

Conversionomics is the smart way to prepare your data for analysis and visualization. As a data automation platform, it solves…

5.0 1 reviews

Datacrushers

Jerusalem, Israel

Datacrushers is a revenue discovery platform and global leader in site-wide revenue and cart recovery and acceleration. Founded…

5.0 2 reviews

Deal Room Events

Espoo, Uusimaa, Finland

We make the complex simple. Deal room is your simple all-in-one event management platform for in-person, virtual and hybrid…

5.0 4 reviews

DISQO

Glendale, California, United States

Disqo is the most advanced platform for measuring how advertising works, empowering brands, agencies, and media companies to…

5.0

edocr

Tampa, Florida, United States

Edocr helps organizations both small and large build brand awareness, generate demand for products and services, and capture…

5.0 1 reviews

Eltropy

Santa Clara, California, United States

Eltropy empowers 700+ credit unions and community banks with cutting-edge solutions that ensure their communities have access to…

5.0 1 reviews

Embold Software

Calgary, Alberta, Canada

Embold connects social media influencers to brands looking to engage their audience online. We have a filtered network of micro…

5.0 1 reviews
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Showing 24 of 501 — 477 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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