22miles creates visual experiences that make an impact for customers and users alike. We specialize in digital signage…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
724 businesses
Antamedia, one of the first wifi companies that developed pc-based wifi management software back in 2006, is looking for…
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Apsalar is now part of singular. Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing…
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Email marketing for agencies, publishers, franchises, and creators Bigmailer.io saves you time and $$ with: - built-in…
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Callsumo helps businesses that depend on customer phone calls get and retain more customers. We easily identify opportunities for…
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Carousel is powerful digital signage software for screens of all sizes, designed to keep your audience informed and safe. Deliver…
End-to-end customer experience software from strategy to execution, with an AI-powered journey value management platform (jvmp)…
Cinch is a customer data experience platform built for B2C marketing teams ready to grow customer value, not just chase…
Cipher is a full-service competitive strategy and technology firm. We provide world-class consulting services and technology…
Founded in 2008, codebroker is a pioneer in mobile coupon and text message marketing solutions for major national brands…
The codereadr SaaS platform is a cloud-based auto-id and data capture (aidc) solution which enables mobile apps to read, track &…
Using AI and description of what you're promoting, contentware automatically creates an entire marketing campaign of emails and…
Newgen business solutions is a midwest leader in the implementation and support of quality business software. Newgen business…
Copernica is marketingsoftware voor e-mailmarketing, websites, mobiele- en geautomatiseerde campagnes. De marketingsoftware van…
As the global leader in the provision of web-based solutions to the print, marketing, and creative sectors, our intuitive…
Creating margin is a technology and services company specializing in digital signage and workplace management solutions. We…
About us At crowntv, we're more than just a team of experts; we're dedicated partners in your digital signage journey. We provide…
Local buying journeys start on major consumer platforms and these placements are critical to any locally-operating business…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.