Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,408 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

FLOW Webinar

San Francisco, California, United States

Flow - the ultimate browser-based webinar & meeting platform Flow is a 300% web-based solution for live meetings and webinars…

4.3 3 reviews

Followerwonk

Portland, Oregon, United States

Find accounts . Analyze followers . Optimize activities

4.3 30 reviews

Followthehashtag

Madrid, Madrid, Spain

Followthehashtag is a free Twitter research and analytics tool made for academic / social investigation, business intelligence…

4.3 2 reviews

Fomo

New York, New York, United States

Fomo (a relay commerce company) is the original social proof solution, helping online businesses build trust and increase website…

4.3 7 reviews

Fonteva Events

Arlington, Virginia, United States

Manage members, events, communities, and virtually everything needed to run your organization - all in one powerful, integrated…

4.3 22 reviews

Fox Metrics

Atlanta, Georgia, United States

Foxmetrics is uniquely designed to meet the analytics needs of the world's most demanding businesses and deliver an accurate…

4.3 25 reviews

Friendbuy

Los Angeles

Friendbuy is the go-to platform for e-commerce businesses looking to supercharge their growth through referral and loyalty…

4.3 25 reviews

Funnelytics

Toronto, Ontario, Canada

Funnelytics is a revolutionary marketing analytics software that allows marketers and business owners to map and track their…

4.3 28 reviews

Gelato

Oslo, Oslo County, Norway

Gelato aims to empower the transition from central mass production to local, on-demand production, a smarter, faster, and greener…

4.3 4 reviews

Genoo

Golden Valley, Minnesota, United States

Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…

4.3 31 reviews

GeoRanker

Leudelange, Esch-Sur-Alzette, Luxembourg

Established in 2011, georanker is a multi-national company our aiming to build a strong and reliable platform of local SEO tools…

4.3 3 reviews

Get a Newsletter

Stockholm, Stockholm, Sweden

Get a newsletter was founded in 2007 because we wanted to help businesses become more successful. We believe the key to success…

4.3 2 reviews

Get Satisfaction

San Francisco, California, United States

Take your customer-company relationship to a whole new place! Based in San Francisco, get satisfaction is an online community…

4.3 2 reviews

Gift Codes

Markham, Ontario, Canada

Global reward solutions is an online reward management system and the world’s leading source for incentives and rewards…

4.3 3 reviews

Get groove 2.0 free for one year - no credit card required! Access websites, funnels, email marketing, ecommerce, webinars…

4.3 13 reviews

HeadBidder

Limassol, Lemesos, Cyprus

Headbidder.net is used by publishers for setting and operating new ad technologies on websites. No code wrapper builder…

4.3 10 reviews

Heap

San Francisco, California, United States

Heap is a digital insights platform that enables fast-moving digital teams to understand and improve digital experiences. We…

4.3 838 reviews

Heepsy

Vizcaya, Pais Vasco, Spain

Heepsy has consolidated its position as one of the leading players in the influencer marketing space. Based in bilbao, Spain…

4.3 16 reviews

Hivebrite

Littleton, Colorado, United States

Women in title is a network dedicated to empowering, supporting, and elevating women in the title industry. We’re here to…

4.3 80 reviews

Hoiio Call Tracking

Singapore, Singapore

Six years ago, hoiio was founded with a mission to simplify the way we communicate. Today, we create cloud communications…

4.3 2 reviews

Hotjar

St Julian's

Hotjar, a contentsquare company, gives teams access to product experience insights, which shows them how users behave, and what…

4.3 270 reviews

Free website analysis. Detailed analysis for any website - including traffic statistics, monthly earnings, similar websites…

4.3 10 reviews

Indicative

New York, New York, United States

Indicative is a product analytics platform headquartered in New York, ny with a satellite office in Los Angeles, CA, and a…

4.3 126 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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