Dun & bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
3,408 businesses
With proprietary data and omni-channel activation like events, content, programmatic and chat, we cut through the noise to reach…
Empowering users with the ability to seamlessly execute automated direct mail campaigns, you can use direct mail manager to…
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Eflyermaker is an email marketing software that lets you create beautiful emails in seconds
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Email blaster UK offer cloud based email marketing software. It couples a really easy to use front end interface (gui) with an…
SAP engagement cloud (formerly SAP emarsys) helps organizations power unique engagement by connecting real-time customer insights…
Embeddedanalytics is a company based out of 70 south st, pittsford, NY, United States.
Enginemailer is an integrated cloud platform that offers database management, email marketing and transactional email. Its…
Enterprise lead is the number one lead management platform software Enterprise lead was founder in 2007 with the idea of working…
Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…
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Eventtia empowers marketing and event professionals to create unique experiences, attract high-quality leads, and build stronger…
Facelift is a multiple certified software solution with all components for professional social media marketing on enterprise…
Welcome to feedly - the platform where businesses and curious minds stay ahead of the curve! We’re passionate about helping teams…
Fi analytics is a third party SaaS platform built for investment advisors, financial advisors, wealth advisors and portfolio…
Fico (nyse: fico) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a…
Searce is an engineering-led modern tech consultancy that empowers clients to futurify by delivering real business outcomes. Over…
Modern and reliable affiliate tool for subscription-based companies. Since 2017, our mission has been clear: to help businesses…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.