Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,408 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Universe

Toronto, Ontario, Canada

At universe, our mission is simple: bring people together in real life through events. Founded in Toronto in 2011, we've built a…

4.4 27 reviews

Unstack

Boston

Unstack delivers personalization and shoppable content for ecommerce brands to grow their businesses faster. Bring customer data…

4.4 22 reviews

UpContent

Pittsburgh, Pennsylvania, United States

Upcontent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated…

4.4 232 reviews

User.com

Paris

Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…

4.4 38 reviews

Userfeel

London, England, United Kingdom

At userfeel, we help product teams, agencies, and ecommerce brands make better decisions by watching real users. Not dashboards…

4.4 46 reviews

UXPressia

Sacramento, California, United States

Collaborative customer experience platform. It's one place for your cx assets and processes. From ideation to delivery. Engage…

4.4 15 reviews

Vable

London, England, United Kingdom

Vable is an information management platform that enables you to aggregate, filter, and deliver customized content to the people…

4.4 6 reviews

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use vero to send email, iOS/Android…

4.4 27 reviews

Visual Visitor Sales Intelligence

Alpharetta, Georgia, United States

We specialize in consent-based, person-level identification of website visitors, including first name, last name, email, and 37…

4.4 23 reviews

Website Toolbox Forums

Noida, Uttar Pradesh, India

Ever wished creating an online community was as easy as starting a conversation? Well, hello there! Welcome to website toolbox -…

4.4 14 reviews

Social media-management software lösung für marketingabteilungen im mittelstand. Strategische und operative unterstützung durch…

4.4 11 reviews

Weven

Boston, Massachusetts, United States

We exist to empower venue hosts to be their best selves every day, for every couple. To do this we get the hard stuff and the…

4.4 5 reviews

What is InfoClutch Software?

Hudson, New Jersey, United States

Data is the 21st-century gold. We, at infoclutch, know how imperative it is for you to unearth it. With over 70 million records…

4.4

Wiza

New York

Wiza is the world’s largest and most accurate prospecting platform-trusted by over 55,000 sales, marketing, and recruiting…

4.4 51 reviews

Wiza

New York

Wiza is the world’s largest and most accurate prospecting platform-trusted by over 55,000 sales, marketing, and recruiting…

4.4 51 reviews

Woopra

San Francisco, California, United States

Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s…

4.4 178 reviews

Zeotap CDP

Berlin, Berlin, Germany

Founded in 2014, zeotap is the AI-powered customer data platform that helps enterprises unlock the true value of their customer…

4.4 49 reviews

zigihub

Alpharetta, Georgia, United States

Zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, sales…

4.4 8 reviews

Zuberance

San Carlos, California, United States

Zuberance is the leading social media marketing company focused on brand advocates. Zuberance’s award-winning brand advocacy…

4.4 15 reviews

1PointMail

Boston, United States

1point is a leader in interactive marketing technology. Our team consists of seasoned professionals from around the globe, and…

4.3 10 reviews

ACCESSWIRE

Raleigh, North Carolina, United States

Accesswire is a newswire service standout that provides regional, national, and global news to thousands of clients worldwide…

4.3 225 reviews

AccountPal

Austin

Account based marketing, account centric sales, account engagement analysis, account playbooks on Salesforce.com

4.3 5 reviews

Actito

Louvain-La-Neuve, Wallonie, Belgium

Actito is the European customer engagement platform that combines power and simplicity to enable marketing teams to orchestrate…

4.3 137 reviews

Ada

Gricignano Di Aversa Caserta, Campania, Italy

L’obiettivo di genesis mobile è alimentare connessioni, relazioni e conversazioni tra brand e utenti. Forniamo strumenti e…

4.3 3 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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