Mparticle, an end-to-end customer data platform (cdp), turns customer data into customer joy by seamlessly orchestrating the…
4.4
18 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
PR deserves a dedicated power tool. That's why we made mustr: the most powerful, intuitive PR tool on the market. Have you ever…
4.4
6 reviews
Nabler is an award-winning, data analytics consultancy that helps enterprises and agencies better understand their customer’s…
4.4
7 reviews
Naytev is a social media management platform that optimizes the packaging and distribution of your content. While social networks…
4.4
23 reviews
Created by marketing industry veterans, over 90,000 organizations trust neverbounce to handle email verification and cleaning…
4.4
125 reviews
Newswire.com is a results-driven press release distribution and media outreach platform that helps brands increase visibility…
4.4
517 reviews
Founded in 2011 by brian crapo, mike craig, and ben roberts, nutrislice began by helping k-12 school districts communicate…
4.4
5 reviews
Octopus CRM is a LinkedIn automation software that puts B2B prospecting and LinkedIn lead generation on complete autopilot.
4.4
111 reviews
Ez texting - the effortless way to start text marketing. Since 2004, ez texting has provided 230,000+ growing businesses and…
4.4
138 reviews
Omneky generates personalized ads that scale. Omneky’s agentic AI system automates the entire creative feedback loop, connecting…
4.4
Freemium
Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…
4.4
114 reviews
Oncrawl is a technical SEO data provider. Collecting information about the technical and page-level elements of a website, in…
4.4
16 reviews
A white labeled end-to-end event management solution for you to succeed with your online, offline or hybrid events worldwide.
4.4
15 reviews
Onlywire, llc (www.onlywire.com) is a social media engine that provides publishers, bloggers, and SEO professionals the ability…
4.4
11 reviews
Open loyalty is API-first loyalty engine for introducing powerful loyalty and gamification mechanics faster than developing them…
4.4
4 reviews
At pabbly, we offer a variety of tools that a business would need to grow and scale. People throughout the past few years have…
4.4
4 reviews
Usage-based
Content drives everything, but most teams are flying blind. Parse.ly gives editorial, marketing, and product teams the insights…
4.4
149 reviews
Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue…
4.4
149 reviews
The only official pendo LinkedIn account. Pendo’s mission is to elevate the world’s experience with software. Pendo’s product…
4.4
1155 reviews
Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…
4.4
46 reviews
Popular pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make…
4.4
219 reviews
Popupsmart is a technology company that builds economic & powerful infrastructure for online marketers. It provides a conversion…
4.4
16 reviews
Postaga is a better way to build links (for free), with its AI-assisted all-in-one outreach platform. Postaga helps you: - find…
4.4
11 reviews
Postblazer is a scheduling app for Facebook and Twitter, that easily allows people to manage multiple social accounts. Quickly…
4.4
7 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.