Tradetracker.com brings together the online community’s best and brightest: working together towards the common goal of enhancing…
4.5
3 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Userful delivers a unifying platform for operational awareness and response. Userful infinityai enables anomaly and critical…
4.5
99 reviews
Established in San Francisco in 2009, with offices in Miami, Florida and madrid, Spain, userlytics is a state of the art global…
4.5
106 reviews
Subscription
Usertesting helps organizations create exceptional customer experiences by making it easy to gather fast, human insights at…
4.5
600 reviews
Votigo helps brands and agencies plan, launch, and manage sweepstakes, contests, and giveaways with a secure platform and…
4.5
6 reviews
Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…
4.5
4 reviews
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
4.5
268 reviews
Wingmate turns sales and service into a team sport. We’re a pipeline management platform that bridges the gap between operations…
4.5
2 reviews
Ambassify is the leading employee advocacy platform. Turn your employees into brand ambassadors and enjoy the power of social…
4.4
25 reviews
Intermedia is the cloud communications company that helps over 150,000 businesses connect better, from wherever, through our…
4.4
9 reviews
Per user
Audienceview facilitates over $2b in live-event revenue every year, serving as the end-to-end commerce partner for 2,400+ venues…
4.4
37 reviews
Blueconic is the leading customer growth engine, helping brands unlock the full value of their customer data. By combining…
4.4
6 reviews
Botify’s AI search solutions give brands the power to be found everywhere - by consumers, bots, and agents alike. Built for…
4.4
50 reviews
Branch is on a mission: to power impactful experiences in the connected world. We build and provide software as a service for…
4.4
253 reviews
As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…
4.4
379 reviews
Cakemail's mission is to spark, cultivate, and measure interactions between businesses and their customers. Our app and API make…
4.4
23 reviews
The callfire family of brands are leading providers of easy-to-use, self-service text and voice marketing solutions for thousands…
4.4
84 reviews
On February 21, 2022, movable ink acquired coherent path.
4.4
10 reviews
Content is the connective tissue between brands and consumers throughout the buying journey. Power engaging influencer…
4.4
65 reviews
Manage event space easier than ever Cvent Event Diagramming (formerly Social Tables) is a collaborative event design platform…
4.4
141 reviews
Drift is the leading conversational marketing platform. With drift on your website, you can turn your traffic into qualified…
4.4
825 reviews
Mastercard dynamic yield helps businesses deliver digital customer experiences that are personalized, optimized, and…
4.4
99 reviews
Are you tired of doing the same boring webinar over and over again for people who don't even show up? With ewebinar, you can run…
4.4
10 reviews
Gaggleamp is an employee advocacy platform built to help you drive real business outcomes. We make it easy for marketing and…
4.4
230 reviews
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Showing 216 of 454 — 238 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.