Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…
4.6
909 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…
4.6
284 reviews
Kitedesk helps sales teams create predictable pipeline. We do this through smart software--a single screen with all the leads…
4.6
115 reviews
Ge vernova is a purpose-built energy technology company on a mission to electrify to thrive and decarbonize the world. It is made…
4.6
64 reviews
Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…
4.6
184 reviews
At litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide…
4.6
288 reviews
Loomly is an easy-to-use social media management platform that helps you craft & schedule posts, track analytics, and manage a…
4.6
1265 reviews
Freemium
Spend less time crunching numbers and more time growing your business. We believe everyone should be able to deliver a…
4.6
75 reviews
Subscription
Marketmuse uses AI to accelerate content planning, creation and optimization. The marketmuse platform identifies content quality…
4.6
198 reviews
* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…
4.6
108 reviews
Metadata is an AI-driven B2B digital advertising platform. You run the media strategy. AI runs the ads. By consolidating campaign…
4.6
242 reviews
Mobiniti is a robust and user-friendly mobile marketing platform. We offer the software, services, & support to grow your…
4.6
76 reviews
From when website analytics was in its infancy to today - we begin each day on a mission to help businesses uncover user behavior…
4.6
391 reviews
Subscription
Scaling businesses with quality leads!! Find potential customers instantly. Whether you are a recruiter, marketeer, a startup or…
4.6
558 reviews
Muck rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive…
4.6
195 reviews
Netline is the #1 programmatic B2B lead generation platform, empowering marketers to engage in-market buyers with targeted…
4.6
122 reviews
Intelligent marketing automation - the power of an agency at your fingertips Our goal at nozzle is to offer intelligent marketing…
4.6
112 reviews
Let’s be real. Email marketing is not the most exciting member of the marketing family. And that’s okay. As a business owner, you…
4.6
760 reviews
Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…
4.6
432 reviews
Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand…
4.6
106 reviews
Optimove, the creator of positionless marketing, frees marketing teams from the limitations of fixed roles, giving every marketer…
4.6
97 reviews
A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…
4.6
497 reviews
A few years back, eric (co-founder and CEO) got a frustrated call from his dad. His dad’s tire shop had plenty of happy…
4.6
1289 reviews
We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…
4.6
399 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.