Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,087 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

SwagUp

Piscataway, New Jersey, United States

Swagup is the API-first, full-service platform that empowers HR, marketing, sales, and ops teams to design, automate, and ship…

4.5 77 reviews Freemium

Swift Digital Suite

Leichhardt, New South Wales, Australia

Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…

4.5 13 reviews

Swift Social

Hove, England, United Kingdom

Swift social is a multi-channel social media management platform designed to enable individuals and small business owners to gain…

4.5 1 reviews

Switchfly

Denver, Colorado, United States

The current experience of booking, managing, and delivering travel just doesn’t fly. That’s why organizations and their people…

4.5 1 reviews

Symplify Communication

Stockholm, Stockholm, Sweden

With customers all over the globe, symplify is the leader in cross-channel marketing automation for marketers and CRM teams. We…

4.5 30 reviews

Synerise

Krakow, Lesser Poland Voivodeship, Poland

Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…

4.5 1 reviews

Talkable

San Francisco, California, United States

Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…

4.5 29 reviews

Targeto

San Francisco, California, United States

Targeto allows for the privacy-preserving sharing of data and data collaboration between multiple parties with zero knowledge…

4.5 2 reviews

Tatango

Raleigh, North Carolina, United States

Tatango is the leading sms fundraising platform built exclusively for nonprofits and mission-driven organizations. Since 2007…

4.5 148 reviews

Taylor

North Mankato, Minnesota, United States

Taylor provides a diverse set of products, services and technologies to power the potential of the world’s leading brands. Using…

4.5 2 reviews

TechJockey

New Delhi, Delhi, India

Techjockey.com is the world's first online software-store that helps you compare and choose the right software for your needs. We…

4.5 1 reviews

technologycounter.com

Pune, Maharashtra, India

Technology counter is an online software recommendation platform. We help businesses, professional and organisations find the…

4.5 1 reviews

Tenscores

Montreal, Quebec, Canada

For Google advertisers by Google advertisers.

4.5 3 reviews

Testimonial

San Jose

We provide the easiest way to collect and display testimonials 1

4.5 1 reviews

TextMarks

Pasadena, California, United States

Textmarks has partnered with swiftly to expand access to best-in-class passenger information.

4.5 25 reviews

Textmetrics

Arnhem, Netherlands

Textmetrics is een content governance platform voor organisaties die grip willen houden op kwaliteit, compliance en…

4.5 32 reviews

Have you ever wondered what your users like, what questions they have, and what they wish you could improve? Instantly find this…

4.5 1 reviews

ThunderTix

Austin, Texas, United States

Thundertix helps live performance venues and the arts increase efficiency in the box office. We integrate all event management…

4.5 34 reviews

Tickera

Lewes, Delaware, United States

If you want to sell tickets on your site and deliver them to your buyers digitally, tickera is exactly what you need. When you…

4.5 1 reviews

Ticketbud

Austin, Texas, United States

Ticketbud is an event ticketing and registration platform that's user friendly for first time organizers, while powerful and…

4.5 22 reviews

Trackmyleads is a call tracking & client intake management application that allows business owners to track and measure the…

4.5 2 reviews

Trackonomics

Bs, England, United Kingdom

At trackonomics, we’re passionate about innovating affiliates and moving the industry forward. Scaling affiliate marketing…

4.5 1 reviews
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Showing 2,016 of 2,087 — 71 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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