Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,087 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

SocialBu

Lewes, Delaware, United States

Socialbu is an all-in-one social media management tool designed specifically for small businesses-a platform built to enhance…

4.5 13 reviews

Best hashtag tracking & account analytics tools to analyze hashtags, accounts, keywords for Twitter,Instagram & Facebook. Our…

4.5 5 reviews

SocialFlow

Amsterdam, Noord-Holland, Netherlands

One of the world’s major players in digital intelligence since 1996, at internet helps companies measure their audience and…

4.5 1 reviews

Easy setup -------------- intuitive interfaces to create a social media wall simple dialogs to select available options embed…

4.5 2 reviews

SocialPilot

Lewes, Delaware, United States

Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…

4.5 458 reviews

Social Proofy

London, England, United Kingdom

Social proofy is a marketing platform that applies the psychological concept called social proof to help businesses.

4.5 2 reviews

Social Seeder

Vilvoorde, Vlaanderen, Belgium

Social seeder allows you to turn your employees into powerful brand ambassadors, enhancing not only your brand's reach but also…

4.5 11 reviews

Social Syndication Hub

Menlo Park, California, United States

Founded in 2004, simplefeed connects leading companies with their customers and prospects using content syndication. The…

4.5 2 reviews

SocialWall Pro

Mont-Saint-Guibert Walloon Region, Wallonie, Belgium

Our social walls, reach, engage & connect live audiences Transform social engagement at your events, meetings, conferences, &…

4.5 4 reviews

Sociamonials

Elk Grove, California, United States

Capture and syndicate your customer’s passion We are the only social suite with customer video recording capability. That means…

4.5 10 reviews

SocketLabs

Wayne, Pennsylvania, United States

Socketlabs is an email service provider with a full suite of email delivery, management, and performance analysis tools. Designed…

4.5 41 reviews

SoftwarePundit

New York

Softwarepundit is a technology research firm in New York City that provides information, advice, and tools for businesses…

4.5 4 reviews

Sortlist

Wavre, Wallonie, Belgium

Sortlist is the marketplace where companies find, match and hire expert teams: from it to creative and marketing. Every year…

4.5 1 reviews

SoTellUs

Gilbert, Arizona, United States

Gone are the days of following-up with customers with an email or a call, begging for reviews. Today is the day of instant…

4.5 1 reviews

SparkToro

Seattle, Washington, United States

Sparktoro exists to help entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that…

4.5 10 reviews

SpiceSend

Toronto

Spicesend is an email marketing service for small businesses. We empower businesses to find more customers. We serve thousands of…

4.5 13 reviews

Splash

New York, New York, United States

Splash, part of the cvent suite of solutions, is a global event marketing technology company that empowers everyone within an…

4.5 247 reviews

Spotibo is the SEO agency. And a simple SEO tool that saves you time on your daily work. With us, you can handle your SEO…

4.5 1 reviews

Spylead

Albuquerque, New Mexico, United States

Find anyone's email from LinkedIn, Google maps and serp!

4.5 3 reviews

Discover strea.ma, your go-to iptv blog for 2025. Compare top iptv subscriptions, read trusted reviews, and explore in-depth…

4.5 3 reviews

Streampage

Centerville, Utah, United States

Streampage helps businesses of any size and industry build and strengthen trustworthy customer relationships in the digital…

4.5 2 reviews

SULU Mobile Solutions

Farnborough, England, United Kingdom

Our team at sulu mobile solutions have been providing B2B communication technology since 1996. Our objective is to help…

4.5 1 reviews

Superslide

Sydney

The leading SaaS based slide presentation analytics solution for live presentations, across webinars, hybrid and in-person event…

4.5 1 reviews

Swag.com

New York

Customize. Shop. Store. Ship. | swag.com is the best place to buy high-quality branded promotional products and personalized…

4.5 81 reviews
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Showing 1,992 of 2,087 — 95 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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