Rocketreach is an intuitive and easy-to-use lead intelligence and sales intelligence solution that is powered by the largest and…
4.5
554 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Roistat is a marketing analytics SaaS platform that provides >40 metrics on marketing performance in regard to sales. Roistat’s…
4.5
1 reviews
Roosterly helps businesses and professionals stay top of mind with their network by managing their social media. Try us for free…
4.5
1 reviews
Rsvpify is a leading event management and ticketing platform. Our event software powers events of all shapes and sizes around the…
4.5
4 reviews
Rule, founded in 2007 in stockholm, with the aim of making digital communication smarter and easier. Since then, communication…
4.5
2 reviews
Since 2010, salecycle has developed strong expertise in online shopping behaviors and cutting-edge activation technologies. We…
4.5
41 reviews
Salematics has been developing affiliate marketing software for over 10 years. The platform takes into account all the key…
4.5
1 reviews
We help people succeed in business. Find our latest posts here: http://Instagram.com/paloaltosoftware Our products are right for…
4.5
1 reviews
Simple, scalable, two-way business texting & calling.
4.5
63 reviews
Scan creates web and mobile tools which enable both enterprises and individuals to benefit from mobile transaction technologies…
4.5
2 reviews
Screenly is the secure digital signage company, built for environments where reliability, control, and compliance matter…
4.5
12 reviews
Create bite-sized interactive journeys that show how your product works - and why it matters. Buyers grasp the full story in one…
4.5
2 reviews
SEO rank tracker | monitor your clients
4.5
5 reviews
Sellforte is a next-generation marketing mix modeling (mmm) platform that helps ecommerce, retail, and d2c brands measure the…
4.5
1 reviews
One of the leading email and sms providers in mainland China ，with more than 70,000 enterprise users。 With years of chinese…
4.5
1 reviews
Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…
4.5
820 reviews
4.5
2 reviews
Sendoso is the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals…
4.5
872 reviews
Cdp sendsay - one of russia’s leading omnichannel customer data platforms. It enables real-time, centralized data collection from…
4.5
1 reviews
Sendsquared provides an all-in-one communication platform for the vacation rental industry that facilitates informed…
4.5
1 reviews
Senuto is a SaaS-based SEO analytics platform and know-how consultancy that delivers data to help you easily improve your search…
4.5
12 reviews
Seoclarity is the natural search insights and content optimization platform that helps brands connect with customers in the…
4.5
90 reviews
SEO tools by SEO effect: an easy to use set of search engine optimisation tools in a smart workflow. Our tools are both for both…
4.5
4 reviews
Why you need seogeek! As a SEO and social media management company ourselves, one of our greatest struggles has been the time…
4.5
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.