Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
454 businesses
$500m earned by the tens of thousands of teachers, artists, entrepreneurs, organizers, non-profits, brands, and authors building…
Print better. The minds, makers, and innovators at mimeo are dedicated to giving back customers what matters most - their time…
Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including workday, pinterest, lg, and rakuten…
Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
Freixenet de mexico sa de cv is a food production company based out of localidad económica, mexico.
Nrt is a global technology leader in the design and development of next-generation fin-tech and guest and player engagement…
Optimal is a comprehensive user insight platform empowering product teams and UX researchers to make confident, data-driven…
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
Picreel is a #1 rated popup software for lead generation and conversion optimization that allows you to create beautiful &…
Pushowl powered by brevo is the leading omnichannel marketing app on Shopify, offering powerful push notifications, email, and…
Rainfocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data…
Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Through…
Rio SEO, a press ganey company, is the leader in local marketing for enterprise brands, powering the local experience (lx)…
Sendoso is the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals…
Seoclarity is the natural search insights and content optimization platform that helps brands connect with customers in the…
Transform and scale your communications with the skykit digital signage platform. Engage employees and customers. Attract new…
#1 business sms product with over 65,000 enterprise customers. Whether you are a local grocery shop sending 20 messages or a…
Splash, part of the cvent suite of solutions, is a global event marketing technology company that empowers everyone within an…
Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…
Taylor provides a diverse set of products, services and technologies to power the potential of the world’s leading brands. Using…
Teradata empowers enterprises to turn intelligence into autonomous action, grounding AI agents in deep business context and…
Tibco is a leading vendor in the data fabric market, a term popularized by gartner. A data fabric help organizations manage all…
Showing 192 of 454 — 262 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.