Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,034 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

AYTM

Mt. Laurel, New Jersey, United States

Some see us as their go-to research connoisseur. Others see us as a self-serve insights buffet. But we like to think of ourselves…

4.7 19 reviews

b2match

Vienna, Wien, Austria

B2match is an all-in-one event management platform that covers the entire event workflow, specializing in seamless and…

4.7 3 reviews

BEE

San Francisco, California, United States

The beefree sdk is the #1 embeddable drag-and-drop editor for emails, landing pages, and popups. We make it easy for product…

4.7 162 reviews

Screen recording that automatically captures valuable engineering data. Create technical bug reports even without technical…

4.7 3 reviews

Brushfire

Fort Worth, Texas, United States

Brushfire is the leading all-in-one event management platform: ticketing, registration, virtual events, & event apps. At…

4.7 6 reviews

CaliberMind

Houston, Texas, United States

Calibermind is the GTM intelligence and multi-touch attribution platform for enterprise marketers seeking to make data-driven…

4.7 46 reviews

CallView 360

Mahwah, New Jersey, United States

Connect more with analytics-powered communications. Dial800 offers responsive business solutions including on-demand data…

4.7 6 reviews

Content Stadium

Amsterdam, Netherlands

Content stadium is an all-in-one platform for branded content creation. With our flexible offering, cost-effective solutions and…

4.7 26 reviews

Demio

Tampa, Florida, United States

Only demio provides a simple, no-download webinar experience for your audience, as well as all the marketing tools you need to…

4.7 127 reviews

Discuss

Atlanta, Georgia, United States

Discuss is a global, AI-powered market insights platform designed to bring human connection back to the heart of every decision…

4.7 83 reviews

DocketManager

London, Ontario, Canada

Docketmanager is cloud based and has been built from the ground-up by printers for printers. Manage your entire company from one…

4.7 3 reviews

Echobox

London, England, United Kingdom

We help publishers around the world save time and increase performance with newsletter and social media automation

4.7 69 reviews

Everlytic

Waverley, Gauteng, South Africa

Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…

4.7 51 reviews

GRIN

Sacramento, California, United States

Build and scale a world-class creator program with grin. Thousands of industry pioneers-like skims, rhode, and gopro-use our…

4.7 311 reviews

HeyOrca

St. John's

Heyorca is the social media management tool that’s perfect for teams and agencies. Create, collaborate, and build communities all…

4.7 236 reviews Freemium

Indeemo

Cork, Ireland

At indeemo, we believe that the best way to understand your customers is to connect with them privately, in their everyday lives…

4.7 21 reviews

Infinity Call Tracking

Reigate, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

Influ2

New York, New York, United States

Influ2 is built for the messy reality of B2B sales: - actionable contact-level intent. Spot the moment named buyers start…

4.7 37 reviews

Insites

Derby, England, United Kingdom

Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital…

4.7 44 reviews

inwink

Paris, Île-De-France, France

Infinite square est une société de conseil, expertise, réalisation, spécialisée sur les technologies Microsoft de développement…

4.7 33 reviews

Kasplo

Bengaluru, Karnataka

Kasplo is a cloud-based email delivery and management service designed to help businesses send transactional and marketing emails…

4.7 23 reviews
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Showing 192 of 1,034 — 842 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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