Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
194 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
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Callrail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and…
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Canapii’s award-winning event management platform is designed for organizations of all sizes to deliver unique and engaging…
4.6
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Captiv8 has been integrated into influential. Follow influential for all future updates and announcements!
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Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone that cares about digital…
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We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
4.6
327 reviews
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
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327 reviews
Over 12,000 agency and in-house public relations professionals across 40 countries trust coveragebook to easily showcase & share…
4.6
171 reviews
The #3 employee advocacy platform* Brand-approved, ready-to-share content at your employees' fingertips. Content distribution via…
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399 reviews
Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…
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408 reviews
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
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Eventmobi’s event management software solution makes it easy for organizers to plan, promote, monetize, and deliver engaging…
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200 reviews
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
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789 reviews
Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…
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Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…
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73 reviews
Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies, and SEO…
4.6
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Per user
Hey there! 👋 we’re heymarket. We believe a great conversation has the power to start, strengthen, and grow relationships between…
4.6
266 reviews
Hightouch makes it easy to collect, prepare, and sync your data into any ad platform, CRM, email tool and more. No engineering…
4.6
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Hypeauditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes…
4.6
86 reviews
The most completed AI-powered influencer marketing platform for worldwide brands and agencies, with a full stack of solutions to…
4.6
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Interact has helped over 150,000 customers realize the power of quizzes for their business. On any given day, over a million…
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Kahoot! Is a global learning and engagement platform company that wants to empower everyone to unlock their full learning…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.