Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Loquiz

Tallinn

Create mobile games, guided tours, scavenger hunts, team-building games and play on smart devices! #teambuilding #outdoor…

4.5 1 reviews

Lumen5

Vancouver, British Columbia, Canada

Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…

4.5 63 reviews

Lumenad

Missoula, Montana, United States

Pathlabs (formerly lumenad, now an miq company). For almost a decade, lumenad supported marketers in their paid advertising…

4.5 1 reviews

Ie=edge,chrome=1" http-equiv="x-ua-compatible" /><meta content="width=device-width, height=device-height, initial-scale=1.0…

4.5 1 reviews

Magazine Manager

Fort Lauderdale Florida, Florida, United States

The magazine manager, a product of of mirabel technologies, is the global leader in magazine publishing software solutions…

4.5 23 reviews

MageMail

Boston, Massachusetts, United States

Magemail's mission is helping online retailers to increase revenue through stronger customer engagement. Products include uplift…

4.5 1 reviews

MailCharts

New York, New York, United States

Ecommerce email marketers use mailcharts to build and optimize email programs, track and report on competitors, and seek content…

4.5 2 reviews

Mailercloud

London, England, United Kingdom

Since 2013, mailercloud has expanded to become one of the largest and most extensive cloud-based email services, that resolves…

4.5 24 reviews

Mailmodo

San Francisco, California, United States

Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…

4.5 37 reviews

Mailmonitor.com: elevating email deliverability and performance since 2010 Mailmonitor specializes in comprehensive email…

4.5 3 reviews

Makesbridge

Portland, Oregon, United States

Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…

4.5 16 reviews

Mambo Gamification Platform

London, England, United Kingdom

Mambo.io is the leading on-premise gamification platform. Designed to help drive long-term customer loyalty and increase the…

4.5 3 reviews

Manage

Mountain View, California, United States

Manage.com is conversion-optimized mobile marketing company. We specialize in performance- focused ad campaigns, designed to hit…

4.5 1 reviews

MapifyPro

Cincinnati

Looking for the perfect maps to capture your travels, highlight your business locations, or showcase a hobby? Mapifypro has you…

4.5 2 reviews

Marketcall

Pasadena, California, United States

Marketcall is one of the leading companies in attracting qualified calls from interested clients on the basis of the pay per call…

4.5 3 reviews

Marketic

New York, New York, United States

Marketic.io : world’s 1st and only “managed” freelance marketplace Save 90-95% of your HR costs. Hire remote marketers on a…

4.5 2 reviews

Marketing Evolution

New York, New York, United States

Our mission: empower marketers to combine human know-how with the power of predictive intelligence to make better decisions…

4.5 3 reviews

An industry certified and genuine dialogue solution marketingplatform ensures that your communications are received, home…

4.5 3 reviews

MasterBase

Tallinn, Harju Maakond, Estonia

Masterbase® es una empresa tecnológica con una avanzada plataforma de automatización que, gracias al configware, permite a las…

4.5 3 reviews

Matcha

Atlanta

Create content that converts with the blog creator by matcha, the first blogging platform purpose-built for e-commerce. Matcha is…

4.5 4 reviews

Mavrck

Boston, Massachusetts, United States

Apifia inc. Dba mavrck is an individual & family services company based out of 100 north Washington st, Boston, Massachusetts…

4.5 330 reviews

Maze

San Francisco, California, United States

Maze empowers researchers to be change makers, turning research into a center of influence and customer insights into enduring…

4.5 90 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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