Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Kitcast

Mountain View, California, United States

Kitcast is digital signage software built for speed and control. We help businesses publish content to any screen in minutes…

4.5 1 reviews Freemium

Kobie Loyalty Cloud

St. Petersburg, Florida, United States

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With…

4.5 3 reviews

Create social media content, schedule tweets, posts, pins and messages and post to multiple social networks with intuitive social…

4.5 3 reviews

LatentView

Chennai, Tamil Nadu, India

Latentview analytics is an AI-driven analytics, data engineering, and consulting company that inspires and transforms businesses…

4.5 1 reviews

LaunchPADS

Adelaide, South Australia, Australia

The digital signage industry can be complicated. We understand there are many options, some can be confusing and require…

4.5 2 reviews

Lead Connect

Chicago, Illinois, United States

Automate LinkedIn outbound efforts. Let leadconnect be your virtual assistant following up on your behalf. Smart LinkedIn…

4.5 4 reviews

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

Lead-IQ Co. Ltd

California, United States

Lead-iq helps you gain traffic source intelligence insights (source attribution), manage leads easier and close deals faster. Get…

4.5 4 reviews

LeadLake.com

Pune, Maharashtra, India

Most of the businesses are rummaging through tons of raw business data, thousands of searches, subscription to contrasting…

4.5 1 reviews

LeadzGen

Dubai, United Arab Emirates

Leadzgen is one of the most powerful and user-friendly lead generation tools ever built in the history of marketing. Leadzgen…

4.5 1 reviews

Let's Plan

Holmdel Township, New Jersey, United States

Let’s strategize provides services that help enterprises realize their “real” potential while unlocking hidden gems within the…

4.5 1 reviews

Limber

Bègles, Nouvelle-Aquitaine, France

For the past 10 years, limber has been helping companies to structure and manage their advocacy marketing approach. Our approach…

4.5 1 reviews

lin2

Tehran

. Create your own short link . Manage it . Analyze it . Grow your ads coversion rate.

4.5 2 reviews

linke

Tampa, Florida, United States

Leet creative helps real estate and fitness professionals turn their expertise into influence using video marketing solutions so…

4.5 1 reviews

Linkfire

Santa Monica, California, United States

Universal music enterprises (ume) is the global catalog and special markets division of universal music group. Working closely in…

4.5 1 reviews Subscription

Linkly

Grandville, Michigan, United States

Daffodil software is a leading software engineering partner that’s empowering 100+ organizations across the globe with innovative…

4.5 13 reviews Subscription

Linkody

Amsterdam, Noord-Holland, Netherlands

Linkody is a backlink management and 24/7 monitoring tool that helps SEO agencies, marketeers, brands, and site owners work on…

4.5 3 reviews

ListenFirst

New York, New York, United States

Our two-part solution empowers leading brands with deep, industry-specific social content insights-fueling smarter decisions…

4.5 32 reviews

Listen.lt

Paris, France

Smart links for music

4.5 1 reviews

Localistico

London, England, United Kingdom

Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…

4.5 2 reviews

Locobuzz

Mumbai, Maharashtra, India

At locobuzz, we understand the power of meaningful customer interactions. Our platform, integrating AI, machine learning, big…

4.5 17 reviews

Locus

Toronto, Ontario, Canada

Eq works provides a smarter way to target customers using location behaviour. Using first-party, location-based behaviour…

4.5 1 reviews
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Showing 1,728 of 3,484 — 1,756 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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