Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,999 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Hopin

Belmont, California, United States

Ringcentral events is your go-to platform for running personalized, AI-powered events that reflect your brand and foster…

4.5 844 reviews

Hypefactors

Copenhagen, Capital Region, Denmark

Hypefactors is state-of-the-art reputation and corporate trust management tech replacing time-consuming manual work with…

4.5 11 reviews

HYPERISE

Nottingham

The hyper-personalization toolkit for B2B sales & marketing teams - create dynamic images that personalize on the fly - add…

4.5 8 reviews

Hypersign

Spartanburg, South Carolina, United States

Hypersign.com is a visual communication software platform company based in spartanburg, SC. We focus on providing our clients…

4.5 2 reviews

Iconosquare

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

IDC

Needham, Massachusetts, United States

Looking for international data group (idg)? You’re in the right place. We’ve simplified our operations to strategically focus on…

4.5 15 reviews

IDeaS SmartSpace

Minneapolis, Minnesota, United States

Ideas, a sas company, powers profitable hospitality. As the global leader in revenue management, ideas supports a diverse range…

4.5 1 reviews

iEntry

Lexington, Kentucky, United States

Since 1999, ientry has been an industry leader in online publishing and a leading B2B advertising resource. By maintaining…

4.5 2 reviews

Improvado

San Diego, California, United States

Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help…

4.5 53 reviews

Inbox Tracker

New York, New York, United States

Edatasource is the leader in email deliverability technology and performance insights. Founded in 2003 as the industry's first…

4.5 10 reviews

Infegy

Kansas City, Missouri, United States

Infegy is redefining how you understand consumers at speeds thought to be impossible. We bring together diverse social listening…

4.5 123 reviews

Influitive

Toronto, Ontario, Canada

The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…

4.5 368 reviews

Ingenious Technologies

Berlin, Berlin, Germany

Europas nr. 1: ingenious partnermarketing-platform. Unsere partnermarketing-plattform wurde entwickelt, um unternehmen bei der…

4.5 3 reviews

INinbox

Haren, Groningen, Netherlands

At ininbox we breathe email marketing. Our mission is to get all of our client’s opt-in email delivered in the inbox. With…

4.5 1 reviews

InsightJet

Canberra

At insightjet, we believe that the modern-day business owners need to make the most out of the ever-changing digital landscape by…

4.5 1 reviews

Instabot

New York, New York, United States

Instabot is a chatbot that increases conversion where you are already interacting with your users - via your website, mobile app…

4.5 51 reviews

Integrated Marketing Portal (IMP)

New, New York, United States

Pharma marketing has a $7 billion problem according to mckinsey's 2025 analysis of 100+ pharmaceutical companies revealed $7…

4.5 1 reviews

Intempt

Austin, Texas, United States

Intempt growthos is the growth engine for modern marketing teams, designed specifically for the needs of ecommerce and SaaS…

4.5 4 reviews

InviteReferrals

New Delhi, Delhi, India

Invitereferrals: referral marketing software - launch refer a friend giveaway campaign to reach your target audience through word…

4.5 1 reviews

IP2Location

Bayan Baru, Pulau Pinang, Malaysia

Founded in 2002, ip2location™ offers a non-intrusive geo ip solution that helps you identify the geographical location of web…

4.5 14 reviews

ipapi

Whitney, Nevada, United States

Enterprise ip location by kloudend, inc - built on AWS, trusted by fortune 500. Free geolocation API for json, xml in php, js…

4.5 1 reviews

ipgeolocation

Dha Phase Lahore, Punjab, Pakistan

At ipgeolocation.io, our goal is to empower internet connected devices and web with ip intelligence. We provide country, city…

4.5 12 reviews

Starting Feb. 4th, 2020 Google Analytics suddenly removed the "Service Provider" and "Network Domain" dimensions, resulting in an…

4.5 1 reviews

IPQualityScore Email Verification

Las Vegas, Nevada, United States

Ipqs is a trusted platform to combat fraud in all its forms, using cyberthreat intelligence, ip and device fingerprinting, and…

4.5 1 reviews
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Showing 1,728 of 2,999 — 1,271 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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