Within the context of graduate and youth unemployment, the resources available at universities, the national drive for smes and…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
3,484 businesses
Gnowit is a premier provider of parliamentary and legislative tracking solutions for advocacy and government relations…
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Ollo4d situs togel online terbaik 2019 dan bandar togel terpercaya di indonesia dengan diskon & bonus harian terbesar.
New generation of web analytics for startups and small businesses in asean, providing simple interface yet professional analytics.
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Ringcentral events is your go-to platform for running personalized, AI-powered events that reflect your brand and foster…
Hypefactors is state-of-the-art reputation and corporate trust management tech replacing time-consuming manual work with…
The hyper-personalization toolkit for B2B sales & marketing teams - create dynamic images that personalize on the fly - add…
Hypersign.com is a visual communication software platform company based in spartanburg, SC. We focus on providing our clients…
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
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Ideas, a sas company, powers profitable hospitality. As the global leader in revenue management, ideas supports a diverse range…
Since 1999, ientry has been an industry leader in online publishing and a leading B2B advertising resource. By maintaining…
Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help…
Edatasource is the leader in email deliverability technology and performance insights. Founded in 2003 as the industry's first…
Infegy is redefining how you understand consumers at speeds thought to be impossible. We bring together diverse social listening…
The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.