Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

454 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

BentPixels

Los Angeles, California, United States

Creator media, tv scale Creator-led advertising that drives measurable growth for the world’s top brands. At the heart of bent…

4.5 1 reviews

BOAST

Okemos, Michigan, United States

Boast is the easiest way to collect customer feedback, video testimonials, and online reviews. Our platform provides everything…

4.5 1 reviews

Bombora

New York, New York, United States

Bombora Audience Solutions connects the B2B ecosystem in a one-of-a-kind data co-op of leading publishers, brand websites, and…

4.5 3 reviews

Braze

New York, New York, United States

Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…

4.5 566 reviews

BuzzSumo

Brighton, England, United Kingdom

Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…

4.5 95 reviews

Conductor

New York, New York, United States

At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…

4.5 335 reviews

Connectif

Murcia, Murcia, Spain

🚀 turn ideas and insights into action with AI-powered automation. Our mission is to unlock a world of possibilites for ecommerce…

4.5 1 reviews

Contently

New York, New York, United States

Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the…

4.5 84 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Digital signage software beyond the realms of standard. It’s packed with incredible scheduling, a beautiful visual builder…

4.5 77 reviews

Emotive

Los Angeles, California, United States

Our mission is to humanize the internet. Since our launch in 2018, emotive has created the category of human-to-human marketing…

4.5 140 reviews

Event Anywhere

London, England, United Kingdom

The all-in-one virtual event platform for more personable online events, supporting your event from registration through to close.

4.5 5 reviews

Fanbooster

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

FullStory

Atlanta, Georgia, United States

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital…

4.5 236 reviews

Funnel

Stockholm, Stockholm, Sweden

The global marketing intelligence leader, funnel helps thousands of marketers at brands like havas media, home depot and publicis…

4.5 105 reviews

Hopin

Belmont, California, United States

Ringcentral events is your go-to platform for running personalized, AI-powered events that reflect your brand and foster…

4.5 844 reviews

IDC

Needham, Massachusetts, United States

Looking for international data group (idg)? You’re in the right place. We’ve simplified our operations to strategically focus on…

4.5 15 reviews

iEntry

Lexington, Kentucky, United States

Since 1999, ientry has been an industry leader in online publishing and a leading B2B advertising resource. By maintaining…

4.5 2 reviews

Influitive

Toronto, Ontario, Canada

The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…

4.5 368 reviews

iPresso

Katowice, Silesia, Poland

Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…

4.5 1 reviews Quote-based
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Showing 168 of 454 — 286 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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