Creator media, tv scale Creator-led advertising that drives measurable growth for the world’s top brands. At the heart of bent…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
454 businesses
Boast is the easiest way to collect customer feedback, video testimonials, and online reviews. Our platform provides everything…
Bombora Audience Solutions connects the B2B ecosystem in a one-of-a-kind data co-op of leading publishers, brand websites, and…
Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…
Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…
At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…
🚀 turn ideas and insights into action with AI-powered automation. Our mission is to unlock a world of possibilites for ecommerce…
Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the…
Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…
Taylor provides a diverse set of products, services and technologies to power the potential of the world’s leading brands. Using…
Since 2006, stacks technology powers libraries of all types including Microsoft, California institute of technology (caltech) and…
Digital signage software beyond the realms of standard. It’s packed with incredible scheduling, a beautiful visual builder…
Our mission is to humanize the internet. Since our launch in 2018, emotive has created the category of human-to-human marketing…
The all-in-one virtual event platform for more personable online events, supporting your event from registration through to close.
Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital…
The global marketing intelligence leader, funnel helps thousands of marketers at brands like havas media, home depot and publicis…
Ringcentral events is your go-to platform for running personalized, AI-powered events that reflect your brand and foster…
Looking for international data group (idg)? You’re in the right place. We’ve simplified our operations to strategically focus on…
Since 1999, ientry has been an industry leader in online publishing and a leading B2B advertising resource. By maintaining…
The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…
Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…
Leadsquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive…
Liana technologies is an international company specialized in digital marketing and communication software. Our clients are…
Showing 168 of 454 — 286 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.