Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

712 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

PR.co

Amsterdam, Noord-Holland, Netherlands

Easy-to-use PR tools to help you grow your brand through storytelling. Streamline your workflow, expand to new markets, localize…

4.7 28 reviews

QR Code Generator

Chicago, Illinois, United States

Barcodes, inc., a levata company, is north America’s leading provider of barcode scanning and printing, id card printing, mobile…

4.7 10 reviews

quintly

Hamburg, Hamburg, Germany

Quintly is now facelift data studio. Please follow facelift at our main page: https://www.LinkedIn.com/company/facelift-brand-buil…

4.7 63 reviews

ScreenCloud Digital Signage

London, England, United Kingdom

Screencloud enables our customers to build connected workplaces and workforces, using screens that communicate. Using the power…

4.7 170 reviews

SegmentStream

London, England, United Kingdom

The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…

4.7 9 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

SentiOne

Gdansk, Pomerania, Poland

Sentione is a conversational AI platform. We develop technology providing state-of-the-art customer service automation based on…

4.7 35 reviews

Shorthand

Brisbane, Queensland, Australia

Shorthand is the publishing platform that combines human craft with design intelligence to help brands, builders, and newsrooms…

4.7 61 reviews

SimpleTexting

Miami Beach, Florida, United States

Simpletexting is the easiest way to send messages to customers, employees, or anyone else you need to reach. Trusted by fortune…

4.7 576 reviews

Slate

New York, New York, United States

At slate, we revolutionize social content creation for brands. Our platform empowers social media teams to effortlessly craft…

4.7 39 reviews

SmarterStats

Phoenix, Arizona, United States

Founded in 2003, smartertools inc. Is an information technology management software company that builds applications to help…

4.7 9 reviews

StoryTap

Vancouver, Canada

Easy video testimonial tech, shared even to Google reviews No crews. No hassle. Just real customer experiences on video -…

4.7 10 reviews

Stripo.email

Newark, Delaware, United States

Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…

4.7 97 reviews

Trackier

New Delhi, Delhi, India

At trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+…

4.7 19 reviews

Webex Events (formerly Socio)

San Jose, California, United States

Webex events (formerly socio), is an end-to-end event management software platform that helps webex suite enterprise customers…

4.7 343 reviews

WriterZen

Singapore, Singapore

The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…

4.7 199 reviews

Yapsody Ticketing

Borivali, Maharashtra, India

Yapsody India pvt ltd. Was founded in January 2012 and since has been serving 3200+ presenters and 14,000+ events from around 55…

4.7 12 reviews

3D Issue Experios

Tf, Ulster, Ireland

Create mobile-centric, digital publications with 3d issue's content experience platforms. Whether you: Choose tried-and-trusted…

4.6 16 reviews

ActiveCampaign for Marketing

Chicago, Illinois, United States

Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…

4.6 9736 reviews

Affise

Vilnius, Vilniaus Apskritis, Lithuania

At affise, we believe partnerships are the backbone of revenue growth in today’s digital economy. Just as a CRM is essential for…

4.6 75 reviews

Albacross

Stockholm, Stockholm, Sweden

Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…

4.6 99 reviews

AppFollow

Helsinki, Uusimaa, Finland

Your app's reputation determines success. Apps with 4+ stars capture 80% of market revenue and get conversion rates that make…

4.6 183 reviews

Batch

Paris, Île-De-France, France

Batch is a modern customer engagement platform built for CRM teams seeking greater efficiency, agility, and autonomy in…

4.6 8 reviews

Brand24

Wrocław, Lower Silesia, Poland

Brand24 is an award-winning app that helps you track & engage people talking about your company. Thousands of brands of all sizes…

4.6 213 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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