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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
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At sendx, we’re passionate about making email marketing simple, affordable, and highly effective. Our platform empowers B2B…
Sendybay offers supercharged sendy hosting, with email builder & 1-click setup.
Seobility is the online SEO software for better website optimization. Build better websites quickly, easily and of course…
Seomonitor is the platform that empowers SEO agencies to plan and track keyword performance with high accuracy, connect organic…
A Google keyword rank tracking tool built for non-data nerds that is beautifully designed and easy to use. With serpple you can…
Serpstat is the go-to platform to speed up search marketing goals achievement. We help offline and online businesses attract more…
Sideqik is your end-to-end influencer marketing platform. We help you understand what has influenced your brand in the past. We…
At siteimprove, we transform access to the digital world. That’s why we created siteimprove.AI, the agentic content intelligence…
Skyword is the enterprise content marketing agency with accelerator360tm, a patented AI platform that transforms category…
Power your business with data analytics get reliable answers on your website traffic and the peace of mind of protecting your…
Smaply: journey mapping with increased flexibility, customizability, and journey management functionality. Smaply is the tool to…
Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses…
Look at your website through your customer's eyes. Smartlook is a qualitative analytics solution for web and mobile helping over…
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Socialinsider helps senior social media leaders instantly analyze competitors and industry performance, so they know what’s…
Socialman is a SaaS platform for creating and managing giveaways through multiple social media channels. It is a cross-platform…
Social status is a social media analytics platform used by thousands of marketers, businesses and agencies all around the world…
Solitics is the reason your platform just got 10x more engaging. We help igaming, online trading and digital banking platforms…
Media distribution solutions (mds) offers the bettervideo platform allowing digital marketing solution providers, broadcast…
Spotme is the enterprise event platform that helps accelerate customer relationships at scale. Run hybrid, virtual, and in-person…
Sprig is an enterprise survey platform powered by AI agents. Design, field, and analyze studies faster with agents embedded…
Your competitors test keywords, run ads, and build search strategies with real budgets every day. That's free market research -…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.