Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging…
4.6
184 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
At litmus, we know the importance of continuous innovation. By staying in front of industry trends, we are able to provide…
4.6
288 reviews
Metadata is an AI-driven B2B digital advertising platform. You run the media strategy. AI runs the ads. By consolidating campaign…
4.6
242 reviews
Neoreach’s mission is to empower creators by transforming their influence into sustainable income streams. We are committed to…
4.6
8 reviews
Let’s be real. Email marketing is not the most exciting member of the marketing family. And that’s okay. As a business owner, you…
4.6
760 reviews
Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…
4.6
432 reviews
Optimove, the creator of positionless marketing, frees marketing teams from the limitations of fixed roles, giving every marketer…
4.6
97 reviews
Piwik pro develops a privacy-first platform, providing an advanced suite of modules centered around analytics. The company also…
4.6
30 reviews
A few years back, eric (co-founder and CEO) got a frustrated call from his dad. His dad’s tire shop had plenty of happy…
4.6
1289 reviews
A publishing and media relations platform built for always-on communications teams. Presspage accelerates your communications…
4.6
36 reviews
Reviewtrackers, a press ganey company, is the award-winning customer feedback software that helps businesses transform the…
4.6
144 reviews
At siteimprove, we transform access to the digital world. That’s why we created siteimprove.AI, the agentic content intelligence…
4.6
314 reviews
Socialinsider helps senior social media leaders instantly analyze competitors and industry performance, so they know what’s…
4.6
96 reviews
Media distribution solutions (mds) offers the bettervideo platform allowing digital marketing solution providers, broadcast…
4.6
195 reviews
Spotme is the enterprise event platform that helps accelerate customer relationships at scale. Run hybrid, virtual, and in-person…
4.6
106 reviews
Subscription
Swapcard is the revenue-first intelligent event management platform for associations, trade show organizations, media companies…
4.6
163 reviews
Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…
4.6
19 reviews
Tango, bhn's rewards platform, transforms how businesses deliver rewards and incentives. We make rewards easy to send and awesome…
4.6
284 reviews
Vue.AI® is one of the world’s first general-purpose AI platforms that enables large enterprises around the world to build a wide…
4.6
51 reviews
Looking for international data group (idg)? You’re in the right place. We’ve simplified our operations to strategically focus on…
4.5
15 reviews
Accesso technology group plc is a business supplies and equipment company based out of unit 5, the pavilions ruscombe park…
4.5
2 reviews
Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…
4.5
857 reviews
We help companies unlock the power of their products. ⚡ • join the team: http://amplitude.com/careers • join the community…
4.5
1914 reviews
Freemium
Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…
4.5
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.