Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,034 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Flowcode

Sioux Falls, South Dakota, United States

Our recipe is simple: quality products through quality people. At olm food solutions, we have a great team that cares about…

4.8 40 reviews

Folloze

San Mateo, California, United States

Folloze is the AI-powered personalization platform that helps b6b marketing and sales teams create dynamic, relevant buyer…

4.8 41 reviews

Fospha

Austin, Texas, United States

Fospha is the only full-funnel mmm proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the…

4.8 13 reviews

Gatsby

San Diego

Social automations built into klaviyo, attentive, yotpo and more. Accelerate your growth through community. Unlock higher…

4.8 13 reviews

Glassbox

London, England, United Kingdom

Glassbox is a leading AI-driven platform that captures, analyzes and optimizes user interactions across all digital channels…

4.8 365 reviews

Goldcast

Boston

Goldcast, now part of cvent, is an AI-powered B2B video content platform that enables marketers to put video content at the heart…

4.8 144 reviews

Hushly

Cupertino, California, United States

Hushly’s is a buyer experience and conversion platform for B2B marketers. Hushly is the only B2B marketing platform in the market…

4.8 60 reviews

Insightech

Sydney

Insightech provides digital product owners, martech and analytics teams with clear user experience insights so they can…

4.8 4 reviews

Kimoby

Québec, Quebec, Canada

Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…

4.8 69 reviews

LimeCall

Walnut, California, United States

Limecall efficiently turns potential customers into qualified sales calls. Your website visitors are hesitating, leaving every…

4.8 6 reviews Subscription

Loyalty CRM

Noida, India

For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…

4.8 2 reviews

MailBot

Montreal, Quebec, Canada

Our unified platform fuels retail and hospitality ambitions with the technology and insights needed to simplify operations, scale…

4.8 2 reviews Usage-based

Mautic

Boston, Massachusetts, United States

Mautic began with a single focus. Equality. The mautic community believes in giving every person the power to understand, manage…

4.8 14 reviews

Meeting Application

Wrocław, Lower Silesia, Poland

We are a tool that enhances communication with event attendees. We enable you to build your own event application easily by…

4.8 34 reviews

MessageDesk

Reno, Nevada, United States

Messagedesk helps operational teams simplify communication. Connect every phone line and teammate in one shared inbox-so…

4.8 18 reviews

News Exposure

Chicago, Illinois, United States

News exposure is a digital content solutions company specializing in media research, media monitoring, press release distribution…

4.8 39 reviews

Nightwatch

Ljubljana, Slovenia

A team of pioneers set out on the mission to provide the market with an SEO tracking tool that has the ability to grasp…

4.8 37 reviews Per user

Ometria

New York, New York, United States

Ometria is the first and only customer data experience platform (cdxp) built for retail brands. We're proud to help brands create…

4.8 21 reviews

#paid

Toronto, Ontario, Canada

#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like…

4.8 195 reviews

PickFu

San Francisco

Pickfu gives you fast, reliable feedback from real people, anytime you need it. It's the consumer research platform for everyone…

4.8 39 reviews

PinMeTo

Malmö, Skåne, Sweden

Pinmeto is a SaaS platform that connects multi-location brands with the biggest search, map, and social media platforms, letting…

4.8 14 reviews

Poptin

Tel Aviv, Israel

Poptin - improve your website's conversion rate. Engage & convert more visitors into customers! Get more subscribers, leads and…

4.8 43 reviews
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Showing 144 of 1,034 — 890 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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