Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,087 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

ExpertSender

Gdańsk, Pomerania, Poland

We’re an it company. Our software helps ecommerce around the world sell more using marketing automation across email, sms…

4.6 49 reviews

Ezyinsights

Helsinki, Uusimaa, Finland

Ezyinsights is the fastest news gathering tool for newsrooms and journalists. We help publishers around the world save time, grow…

4.6 12 reviews

Factors.AI

Stamford, Connecticut, United States

Factors is a demand generation platform that uses AI agents to help you combine diverse intent signals, segment accounts, and…

4.6 47 reviews

FeedOtter

Manhattan, Kansas, United States

For publishers, editorial teams, and marketers managing multiple newsletters, manual production is a hidden cost that drains time…

4.6 19 reviews

FixYourFunnel

Lehi, Utah, United States

Fix your funnel provides a critical integration with infusionsoft to help businesses communicate with prospects and customers…

4.6 8 reviews

Foleon

London, England, United Kingdom

Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…

4.6 93 reviews

Fortifi

Fareham, England, United Kingdom

Fortifi is a complete end-to-end cloud based business platform making billing, marketing and support seamless, scalable and…

4.6 10 reviews

Funnelll

Wilmington, Delaware, United States

Ask questions about your marketing performance in plain english, get answers and insights. Funnelll (500 global / flat6labs)…

4.6 6 reviews

GlockApps

Pinedale, Wyoming, United States

Glockapps software is a privately held company that offers multiple email marketing solutions to help businesses reach the inbox…

4.6 11 reviews Subscription

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

Grade.Us

Bellevue, Washington, United States

Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies, and SEO…

4.6 142 reviews Per user

Grenadine Event Planner

Westmount, Quebec, Canada

Grenadine event software is a global online SaaS for event managers and planners. Grenadine offers a suite of professional event…

4.6 10 reviews

GreyMetrics

Nottingham

Create meaningful marketing reports & dashboards 📈 for your clients || reporting software for digital agencies Visualize &…

4.6 22 reviews

GroupSpaces

London

Groupspaces provides software for real-world groups and communities to manage themselves online.

4.6 4 reviews

Heyo

Blacksburg, Virginia, United States

Heyo is the easiest way to capture email leads using Facebook campaigns. Build a photo contest, sweepstakes or lead capture…

4.6 5 reviews

Hightouch makes it easy to collect, prepare, and sync your data into any ad platform, CRM, email tool and more. No engineering…

4.6 206 reviews

The go-to marketing platform for event promoters. Hive gives you the ability to easily create revenue-generating campaigns built…

4.6 22 reviews

Hookle

Helsinki, Uusimaa, Finland

Hookle is an AI-powered SaaS company transforming marketing for the world’s smallest businesses. Our mission is to democratize…

4.6 12 reviews Freemium

Hull

Atlanta, Georgia, United States

Hull was acquired by bird on March 30th, 2021

4.6 41 reviews

Hustle

Washington, District Of Columbia, United States

Reach the people who matter most and exceed goals with the leading peer-to-peer texting platform. With hustle, you can expand the…

4.6 9 reviews

HypeAuditor

Indianapolis, Indiana, United States

Hypeauditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes…

4.6 86 reviews

Hypefury

Middletown, Delaware, United States

We are the ultimate Twitter growth tool! - now with LinkedIn integration With our easy-to-use interface, we will help you to take…

4.6 16 reviews

Influencity

Madrid, Madrid, Spain

The most completed AI-powered influencer marketing platform for worldwide brands and agencies, with a full stack of solutions to…

4.6 133 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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