Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…
4.0
39 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Axa global direct brings together all of the axa group’s direct insurance subsidiaries. Launched in 1992 as direct assurance, it…
4.0
12 reviews
Asset, tax & property management
4.0
15 reviews
Promoboxx is a software platform with supporting services for brands to engage their independent retailers with brand-compliant…
4.0
10 reviews
Register. Charge. Manage. Regpack is the all-in-one registration and payment platform that helps programs thrive. We empower you…
4.0
70 reviews
Subscription
Our marketing platform helps you win customers, improve engagement, and grow revenue. Explore marketing software solutions from…
4.0
1425 reviews
Salespanda is a sales enablement and acceleration platform that helps brands sell more via extended enterprise (agents, advisors…
4.0
16 reviews
Company description.
4.0
11 reviews
Socialgest es una de las herramientas más completas para la gestión profesional y efectiva de redes sociales. Con ella puedes…
4.0
19 reviews
Tellody is an affordable customer points loyalty program made for local businesses. With just half a cent per customer tellody is…
4.0
12 reviews
Subscription
Twitonomy.com is a Twitter analytics app helping you get the most out of Twitter: get in-depth stats on any Twitter users…
4.0
12 reviews
Uptempo: the enterprise platform for marketing management. Empowers leaders and teams with centralized command over every program…
4.0
127 reviews
Vbulletin™ is the world leader in forum and community publishing software. Customers have created vibrant communities for over 10…
4.0
10 reviews
At writeraccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of…
4.0
40 reviews
Xmpie’s personalization platform has been transforming communications across the globe for over twenty years. We’re helping…
4.0
12 reviews
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a…
3.9
79 reviews
Brightinfo is a real time personalization engine. Our algorithm learns your website content and analyzes visitor behavior, then…
3.9
14 reviews
Market media
3.9
49 reviews
The recognized pioneer in the customizable retail products industry, cafepress is a leading online retailer driven by…
3.9
15 reviews
PR newswire, a cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate…
3.9
751 reviews
Increase the efficiency and effectiveness of your marketing team with prescriptive analytics prioritized actions for maximum…
3.9
12 reviews
Discourse is a powerful community platform that enhances online communication by combining the power of long-form discussion with…
3.9
60 reviews
Linkresearchtools (lrt) is the global #1 real-time link protection & optimization platform for websites. We help clients recover…
3.9
12 reviews
Subscription
Expandi turns cold outreach into real conversations-on autopilot. Used by 35,000 sales and marketing pros, expandi helps you turn…
3.9
34 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.