Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…
4.6
9736 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Adapt is a global B2B account intelligence provider with 500,000+ users and 61m+ high-quality business contacts. Adapt is a…
4.6
2640 reviews
At affise, we believe partnerships are the backbone of revenue growth in today’s digital economy. Just as a CRM is essential for…
4.6
75 reviews
Positivehire connects black, latinx & indigenous women who are experienced scientists, engineers and technology professionals to…
4.6
599 reviews
Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…
4.6
99 reviews
Batch is a modern customer engagement platform built for CRM teams seeking greater efficiency, agility, and autonomy in…
4.6
8 reviews
Brand24 is an award-winning app that helps you track & engage people talking about your company. Thousands of brands of all sizes…
4.6
213 reviews
Brella is the world's leading event app for in-person & hybrid events. With the world's first intent-based matchmaking algorithm…
4.6
68 reviews
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
194 reviews
Bulksms.com is a leading sms messaging service provider offering two-way sms communications. The bulksms gateway reaches across…
4.6
221 reviews
Canapii’s award-winning event management platform is designed for organizations of all sizes to deliver unique and engaging…
4.6
158 reviews
Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone that cares about digital…
4.6
359 reviews
Convertcart helps online businesses deliver outstanding experiences to customers throughout their journey-build lasting relations…
4.6
23 reviews
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
4.6
44 reviews
Dscout is a research technology company that helps the world's best-known brands understand how people actually think and behave…
4.6
29 reviews
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
4.6
789 reviews
Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…
4.6
93 reviews
Hey there! 👋 we’re heymarket. We believe a great conversation has the power to start, strengthen, and grow relationships between…
4.6
266 reviews
Hightouch makes it easy to collect, prepare, and sync your data into any ad platform, CRM, email tool and more. No engineering…
4.6
206 reviews
Hypeauditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes…
4.6
86 reviews
Kahoot! Is a global learning and engagement platform company that wants to empower everyone to unlock their full learning…
4.6
368 reviews
Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…
4.6
909 reviews
Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…
4.6
284 reviews
Launchmetrics is the market’s first AI-powered brand performance cloud, providing more than 1,700 clients with the software and…
4.6
39 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.