Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,034 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Piggy

Maarssen, Lithuania

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…

4.9 5 reviews

Qualified

San Francisco, California, United States

Qualified, alongside Salesforce, is helping usher B2B marketers into the era of agentic marketing with piper the AI SDR agent…

4.9 591 reviews

RevSend

El Segundo, California, United States

Step into a new era of personalized outreach, where every gift sparks conversation and fuels revenue. Our streamlined platform…

4.9 5 reviews

Messaging platform for SMS campaigns, shared inbox for omnichannel customer service, and two-way messaging, SMS API & OTP API for…

4.9 17 reviews

TestBox

San Francisco, California, United States

At testbox, we do demos and pocs differently. While others rely on clones, simulations or overlays, we deliver real, live product…

4.9 13 reviews

Truescope

Sydney

Truescope is the next-generation media intelligence platform for communicators who demand clarity and speed. Powered by advanced…

4.9 14 reviews

Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…

4.9 7 reviews

WhatConverts

Charlotte, North Carolina, United States

Whatconverts is an all-in-one lead tracking software for marketing agencies and their clients. Whatconverts automatically shows…

4.9 99 reviews Subscription

Wrench.ai

Salt Lake City, Utah, United States

Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…

4.9 16 reviews

Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…

4.8 24 reviews

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

ARchitect

Needham, Massachusetts, United States

Founded in 2004 and backed by polaris growth fund, arinsights provides software and consulting services to help technology…

4.8 10 reviews

Bevy

Palo Alto, California, United States

Bevy: the community enterprise platform Where experiences, forums, and user groups come together to build powerful, connected…

4.8 75 reviews

Birdeye

Palo Alto, California, United States

Birdeye is the #1 agentic marketing platform for multi-location brands, purpose-built for multi-location brands. Over 200,000…

4.8 1644 reviews

Bouncer

Wroclaw, Lower Silesia, Poland

Bouncer is a company that provides powerful and affordable email list verification and email validation. Simple app and…

4.8 153 reviews

CallHub

Washington, District Of Columbia, United States

Callhub is the leading global digital organizing platform for political campaigns, nonprofits, advocacy groups, and businesses to…

4.8 16 reviews

Circlewise

Warszawa, Poland

Kim jesteśmy: Adhydra to: Zespół specjalistów z doświadczeniem zdobytym u dostawców zaawansowanych technologii, w sieciach…

4.8 25 reviews

CloudSponge

San Francisco

Cloudsponge helps your business grow faster. Our products will deliver a dramatic improvement the performance of your existing…

4.8 18 reviews

DemandHub

Mississauga, Ontario, Canada

Today, every local business is one online search away from either being selected or ignored by customers. One of the first things…

4.8 44 reviews

Eventcombo

Jersey City

Eventcombo is an enterprise event management platform for corporate event and marketing teams managing complex, multi-event…

4.8 41 reviews

Extole

San Francisco, California, United States

Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation…

4.8 13 reviews
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Showing 120 of 1,034 — 914 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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