Swat.io is the social media management platform for professional teams that need to work reliably under pressure. Built for small…
4.2
69 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
You know the drill: hours spent manually pulling data from Google ads, Facebook, analytics, LinkedIn, and countless other…
4.2
23 reviews
Trend is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with…
4.2
144 reviews
Tapmango is a powerful customer rewards and engagement platform that helps businesses grow by turning casual shoppers into repeat…
4.2
14 reviews
Toasty is a video meeting platform that focuses on driving online collaborations in meetings and workshops. It comes with…
4.2
13 reviews
Subscription
Tune's flexible affiliate marketing platform is designed for advertisers who want to build affiliate programs around their unique…
4.2
115 reviews
Vaizle's AI meta ads agent helps marketers analyze Facebook & Instagram ads effortlessly - no dashboards, no spreadsheets, no…
4.2
34 reviews
Subscription
Running an a/b testing program is tricky. Whether your goal is to boost website conversion, reduce cart abandonment rate…
4.2
48 reviews
Websays has the science to understand what the entire web says. If you represent a company, a brand, a product, a store, a hotel…
4.2
13 reviews
Subscription
Most marketing attribution tools tell you which clicks converted. Wicked reports tells you where your new customers actually came…
4.2
27 reviews
Send mass emails with gmail. Increase your chances of reaching the primary inbox. Track results in real-time directly from Google…
4.2
74 reviews
Freemium
We believe in the unlimited potential of human creativity. In fact, it’s why we come to work every day - to create a powerful…
4.2
13 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
The social media platform built for agencies, brands and media. Manage agency and media workflow for your social media projects…
4.1
20 reviews
Owned by awin, shareasale's affiliate marketing platform empowers advertisers and publishers of all sizes to grow their business…
4.1
70 reviews
The lead scoring tool you always wanted. Build, validate, test, deploy, measure, tweak-all in just a few clicks.
4.1
22 reviews
Brown paper tickets is the socially conscious leader for ticketing and event registration, helping event organizers in 68…
4.1
30 reviews
Business wire, a berkshire hathaway company, has been the global leader in press release distribution and regulatory disclosure…
4.1
183 reviews
Buzzstream is an influencer outreach CRM and influencer search engine that helps SEO and PR teams build quality relationships…
4.1
161 reviews
Campaigndrive by pica9 is a one-stop-shop local marketing platform that helps distributed brands centralize brand assets and…
4.1
17 reviews
Campaign monitor helps businesses create beautiful, high-performing email campaigns. With powerful automation, segmentation, and…
4.1
680 reviews
Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals…
4.1
45 reviews
Comscore (nasdaq: scor) is a global, trusted partner for planning, transacting and evaluating media across platforms. With an…
4.1
59 reviews
We make sure you never miss another lead from your website. Today, when people visit your site - say to request a product demo -…
4.1
15 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.