Optinmonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin…
4.2
70 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Planning pod is an online software platform built to simplify how professionals and organizations manage events and venues. It…
4.2
17 reviews
For her dedication and excellence in patient care, patient preferred physicians and practitioners proudly named dr. Nupur…
4.2
19 reviews
Prowly is a public relations software and an all-in-one workflow automation solution for PR professionals that supports users in…
4.2
100 reviews
Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…
4.2
10 reviews
Rafflecopter is the world's easiest way to run a giveaway online. Rafflecopter makes it “mega simple” to launch and manage a…
4.2
14 reviews
Rankwatch is globally recognized as one of the most prestigious names in the digital marketing industry. It has grown at a rapid…
4.2
29 reviews
SEO analysis & online marketing software Raven's site auditor quickly analyzes a site to find all of the desktop and mobile SEO…
4.2
151 reviews
Recollective is the leading guided discovery platform with a simple mission: to help global brands and agencies bring the…
4.2
12 reviews
Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
4.2
66 reviews
Relay network is an innovator in how businesses communicate with their customers. We offer a content delivery channel that…
4.2
17 reviews
The demand and pressure to be everywhere with custom branded content is at an all time high. Tired of living on a content…
4.2
30 reviews
Create animated text GIFs, add instant images, emojis or hashtags, tag influencers - all in your handy RiteForge Composer.
4.2
12 reviews
Roster helps e-commerce brands easily manage and engage their ambassadors, affiliates, and influencers-all in one powerful…
4.2
41 reviews
Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, mobile…
4.2
28 reviews
Freemium WordPress SEO plugin. Seopress is a powerful plugin to optimize your SEO, boost your traffic, improve social sharing…
4.2
12 reviews
Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…
4.2
258 reviews
Sharethis, a predactiv company has unlocked the power of global digital behavior by synthesizing social share, interest, and…
4.2
19 reviews
Showpass is an event technology platform built to produce and power better live experiences. We help organizers and venues sell…
4.2
42 reviews
Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…
4.2
12 reviews
Social blade was founded in 2008 originally as a resource for digg users to track their success on the social news site, but has…
4.2
15 reviews
Socialshaker est une solution SaaS qui permet d'accélérer la création de campagnes marketing interactives, et de gérer leur…
4.2
13 reviews
Subscription
Splitbee is an all-in-one analytics and conversion tool.
4.2
15 reviews
Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…
4.2
180 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.