Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,361 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

We provide industry-leading email verification and list cleaning solutions, trusted by over 191,000 businesses worldwide…

4.3 18 reviews

Recur Post

Winder, Georgia, United States

Recurpost is a powerful social media management tool that simplifies scheduling, automates posting, and maximizes engagement…

4.3 20 reviews

Relay42

Amsterdam, Noord-Holland, Netherlands

Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…

4.3 512 reviews

Reportei

Juiz De Fora, Minas Gerais, Brazil

Reportei is a digital marketing reporting tool focused on social media. The software relies on Facebook reports, Instagram…

4.3 13 reviews

Retention Science

Santa Monica, California, United States

Retention science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based retention marketing…

4.3 14 reviews

Rev

San Diego, California, United States

Getrev is reinventing demand generation with AI precision. We help B2B marketing teams move beyond spray-and-pray outreach to…

4.3 12 reviews

Sakari

San Francisco, California, United States

Sms marketing software that makes business texting simple and powerful. We help marketing teams, sales professionals, and growing…

4.3 10 reviews

Sched

Atlanta

Event planning is complex. We make it simple. Sched is a flexible and easy way for you to plan better events. Forget confusing…

4.3 19 reviews

Sender.net

Vilnius, Vilniaus Apskritis, Lithuania

Easy to use, powerful and affordable email marketing application. Sender allows you manage your contact lists, create your…

4.3 33 reviews Usage-based

Sendloop

Istanbul, İstanbul, Turkey

No more complex email marketing. Sendloop is the easiest email marketing service. Setup your account in seconds and start sending…

4.3 16 reviews

A self hosted newsletter application that lets you send trackable emails via amazon simple email service (ses) at 100x cheaper…

4.3 28 reviews

Shareaholic

Boston, Massachusetts, United States

Shareaholic is the world's leading all-in-one content amplification platform that helps grow your website traffic, engagement…

4.3 14 reviews

Signal AI

London, England, United Kingdom

Signal AI is a leading reputation and risk intelligence company helping business leaders make sense of the outside world. Our…

4.3 114 reviews

SimpleTix

Brooklyn, United States

Simpletix helps business owners seamlessly sell tickets online for attractions, festivals, concerts, museums and more. We are the…

4.3 23 reviews

SISTRIX

Bonn, Nordrhein-Westfalen, Germany

We believe SEO doesn't have to be mysterious. We want to make Google rankings transparent and easy to understand. That's why we…

4.3 16 reviews Usage-based

sitebulb

Biddenden, England, United Kingdom

Sitebulb is website crawling without compromise. We make SEO auditing easier, more efficient, more accurate & affordable with our…

4.3 10 reviews

SocialHub

Ingolstadt, Bavaria, Germany

Socialhub is the world's simplest social media management software. Create and schedule postings across platforms faster than…

4.3 15 reviews

Social Jazz

Rochester, New York, United States

Socialjazz is a social media automation app created to help businesses build brand trust by ensuring they are present, active and…

4.3 15 reviews

Sonar

San Francisco, California, United States

Sonar is a leading business text communication platform for enterprise businesses with dedicated sales and marketing teams.

4.3 110 reviews

Sprout Social

Chicago, Illinois, United States

Sprout social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful…

4.3 2106 reviews

Supermetrics

Amsterdam, Noord-Holland, Netherlands

Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…

4.3 512 reviews
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Showing 1,032 of 1,361 — 329 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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