Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,034 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

RecordSure

London, England, United Kingdom

Recordsure provides regulated industries with market-leading AI-driven speech and document analytics tools specifically designed…

Unrated

Reelevant

Paris, Île-De-France, France

Reelevant is the hyper-personalized customer experience solution that reconnects brands to people. We help brands dominate the…

Unrated

Reignite

Leicester

Reignite allows email marketers to create and manage sophisticated 1:1 email personalisation. You don’t need any coding skills or…

Unrated

re:spondelligent

Gersau, Kanton Schwyz, Switzerland

Collect. Save time and monitor all your online reviews in one handy dashboard. Prevent (unjustified) negative reviews and collect…

Unrated

ResponseiQ

London, England, United Kingdom

Responseiq is the intelligent callback platform that helps your business increase inbound calls and conversions. 97% of consumers…

Unrated Freemium

ROI360

Cambridge

Roi360 provide software solutions to marketing teams, creative agencies and print service providers. Marketing managers - we help…

Unrated

Get quality website feedback from your users. Stop losing customers to website errors and usability problems. Get saber

Unrated

SalesEngine.ai

Wilmington, Delaware, United States

We provide accurate company and people data built in real-time from 1st party sources to eliminate data decay and ensure data is…

Unrated

Salesfire

Middlesbrough, England, United Kingdom

Salesfire combines AI and customer data to help businesses identify more shoppers, deliver highly accurate retargeting, and…

Unrated

Searchberg

New York, New York, United States

As one of the premier digital marketing firms in the us and UK, searchberg is a recognized authority when it comes to white-hat…

Unrated

Semji

Quebec, Canada

Scale AI visibility. Drive real ROI. Semji is the AI-first solution designed for enterprise and mid-market marketing teams…

Unrated

Reach 98% of your customerswith short codes find a short code how it works get started with short codes chooseselect a five- or…

Unrated

Sinch Mailgun

Santa Clara, California, United States

Mailforge sets up your email infrastructure (domains + mailboxes) within 5 minutes

Unrated

Skild

Pasadena, California, United States

Skild offers the tools and expertise you’ll need to efficiently execute every aspect of your successful challenge experience. Our…

Unrated

SMS Length Calculator

Tallinn, Harju Maakond, Estonia

Textmagic is the operational messaging platform trusted by over 30,000 companies worldwide that brings all business communication…

Unrated

Social Native

Los Angeles

Let your customers tell your story. With olapic, you can collect, curate, create and activate visual content, driving brand…

Unrated

SoMin.ai

London, England, United Kingdom

Somin is an AI-powered brand strategy and creative ideation platform that helps agencies develop stronger pitch ideas and deliver…

Unrated
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Showing 984 of 1,034 — 50 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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