Limespot is the market leader in ecommerce personalization, trusted by thousands of leading Shopify and bigcommerce merchants…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
We help organizers worldwide to create, launch and grow remarkable events/communities
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Pinggo is the only PR tool that makes it easy to create, collaborate and send the press releases journalists want.
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Planned is the first source-to-pay service for travel & events accelerated by technology. Founded in 2017, planned combines human…
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We believe that in a world of digital overload, your customers crave tangible connections with your brand. Postpilot is direct…
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Dynamax technical services is one of the longest standing digital signage software providers in the world. Povng, our world class…
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We are in the business of creating engaging events. We know that everyone wins when presentations, meetings and events are…
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Predicthq is the real-world context platform powering enterprise AI decisions. It explains real-world demand variability and…
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Prescouter is a strategy consulting firm supporting innovation-minded clients with challenges related to strategy, science…
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Datavalet is a managed network services provider specializing in designing, deploying, and operating high-performance wi-fi and…
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Pressrelations was founded in 2001 as an owner-run, limited company based in duesseldorf. Today it is one of the leading service…
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Knowband is a leading name as an ecommerce solution provider and module development company. The company has gained a reputation…
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Western computer is a Microsoft solutions partner and member of Microsoft's inner circle, which recognizes the top 1% of…
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At pwc, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than…
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Projectmark (aka project mark) is the CRM built for the construction industry. Our platform empowers teams to be more productive…
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Qondor is the meetings and events management platform built to empower event professionals, travel agencies, and tmcs to…
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Quattr is the AI search visibility platform. In a world where success is measured by citations in AI answers, not just rankings…
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With over 2.5 million users across 40 countries, we are a leading provider of online survey software that allows our users to…
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Race roster is a world-class event registration system that allows event directors to oversee participant signups, donations, and…
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Randomcoffee's mission is to create meaningful connections between coworkers. For that, randomcoffee developed a solution that…
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Rating captain is a review management platform that helps to obtain clients' recommendations on the different review services…
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Reachify is restaurant phone technology with options for automations, text messaging, missed call automation, and so much more.
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We're the fastest-growing programmatic demand platform for native advertising in northern Europe, operating across ten markets…
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Get professional eye-tracking studies for any webpage within 8 hours
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.