Copysmith is a parent company of AI-powered writing tools. We're on a mission save content teams time and resources with AI…
4.3
12 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Crowdtangle is a content discovery tool for the social web. It is easiest way to follow what's happening on Facebook. Currently…
4.3
36 reviews
Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…
4.3
147 reviews
Dun & bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to…
4.3
37 reviews
With proprietary data and omni-channel activation like events, content, programmatic and chat, we cut through the noise to reach…
4.3
159 reviews
Elite email (www.eliteemail.com) is the award winning email marketing solution used by businesses around the globe. Try it for…
4.3
15 reviews
Email blaster UK offer cloud based email marketing software. It couples a really easy to use front end interface (gui) with an…
4.3
28 reviews
SAP engagement cloud (formerly SAP emarsys) helps organizations power unique engagement by connecting real-time customer insights…
4.3
359 reviews
Eshow has been in the event technology business since 1996 - long enough to have seen every trend, every consolidation wave, and…
4.3
10 reviews
Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…
4.3
42 reviews
Eventtia empowers marketing and event professionals to create unique experiences, attract high-quality leads, and build stronger…
4.3
20 reviews
Facelift is a multiple certified software solution with all components for professional social media marketing on enterprise…
4.3
23 reviews
Welcome to feedly - the platform where businesses and curious minds stay ahead of the curve! We’re passionate about helping teams…
4.3
74 reviews
Searce is an engineering-led modern tech consultancy that empowers clients to futurify by delivering real business outcomes. Over…
4.3
10 reviews
Modern and reliable affiliate tool for subscription-based companies. Since 2017, our mission has been clear: to help businesses…
4.3
14 reviews
Find accounts . Analyze followers . Optimize activities
4.3
30 reviews
Manage members, events, communities, and virtually everything needed to run your organization - all in one powerful, integrated…
4.3
22 reviews
Foxmetrics is uniquely designed to meet the analytics needs of the world's most demanding businesses and deliver an accurate…
4.3
25 reviews
Friendbuy is the go-to platform for e-commerce businesses looking to supercharge their growth through referral and loyalty…
4.3
25 reviews
Funnelytics is a revolutionary marketing analytics software that allows marketers and business owners to map and track their…
4.3
28 reviews
Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…
4.3
31 reviews
Get groove 2.0 free for one year - no credit card required! Access websites, funnels, email marketing, ecommerce, webinars…
4.3
13 reviews
Headbidder.net is used by publishers for setting and operating new ad technologies on websites. No code wrapper builder…
4.3
10 reviews
Heap is a digital insights platform that enables fast-moving digital teams to understand and improve digital experiences. We…
4.3
838 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.