Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

96 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Alliant

Brewster, New York, United States

Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…

3.8

Aprimo

Chicago, Illinois, United States

Aprimo's agentic content operations platform enables organizations to govern, automate, and scale content across the AI-powered…

3.8 45 reviews

BrightSign

San Jose, California, United States

Brightsign llc, the global market leader in digital signage media players, is headquartered in San Jose, California, with offices…

3.8 5 reviews

Insightly Marketing

San Francisco

Insightly, the new breed of CRM, helps modern businesses of all sizes build lifelong customer relationships and grow faster than…

3.8 4 reviews

Outbrain

New York, New York, United States

Outbrain is a leading technology platform that drives business results by engaging people across the open internet. Outbrain…

3.4 89 reviews

Radio.co

Manchester, England, United Kingdom

Create, manage, and grow your internet radio station with ease - all from your browser. Yes, starting a radio station can be…

3.4 8 reviews

diib

Salt Lake City, Utah, United States

With the enormous amount of data being generated from all avenues, businesses need a means to analyze and contextualize their…

3.2 12 reviews

LISTSERV Maestro

Bethesda, Maryland, United States

Engage your audiences and boost your organization’s impact with email newsletters, discussion groups and opt-in email marketing…

2.5 2 reviews

Visix

Peachtree Corners, Georgia, United States

Only visix digital signage offers a unified visual communication solution for every facet of your business with a three-pronged…

2.4 5 reviews

BrandVue

London, England, United Kingdom

Savanta is a fast-growing data, market research and advisory company. We inform and inspire our clients through powerful data…

Unrated

CM Tickets

Manchester, England, United Kingdom

Building blocks helps global companies solve complex problems using digital technologies. We work with clients to identify…

Unrated

EventHub

Tokyo, Japan

「eventhub」は、企業が営業、マーケティング、採用や顧客関係維持のためにイベントを開催する際に利用する、ビジネスイベントに特化したイベントプラットフォームです。数十人規模のウェビナーから、大規模オンライン展示会まで幅広い種類のイベントをオンライン空間で開…

Unrated

Future Demand

Berlin, Berlin, Germany

See what your customers want, auto-build high-converting audiences and ads, and let AI optimise them while you sleep. Our custom…

Unrated

ProEdge

New York, New York, United States

At pwc, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than…

Unrated

vjoon K4

Bönningstedt, Schleswig-Holstein, Germany

Sophisticated software with high quality is our dna. Since our founding in 1990, we have pursued the goal of providing our…

Unrated

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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