Messaging platform for SMS campaigns, shared inbox for omnichannel customer service, and two-way messaging, SMS API & OTP API for…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
712 businesses
Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…
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Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…
Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…
Founded in 2004 and backed by polaris growth fund, arinsights provides software and consulting services to help technology…
Arreya is the next generation of cloud-based software for creating and managing interactive and digital signage programs. We…
Bevy: the community enterprise platform Where experiences, forums, and user groups come together to build powerful, connected…
Birdeye is the #1 agentic marketing platform for multi-location brands, purpose-built for multi-location brands. Over 200,000…
Callhub is the leading global digital organizing platform for political campaigns, nonprofits, advocacy groups, and businesses to…
Kim jesteśmy: Adhydra to: Zespół specjalistów z doświadczeniem zdobytym u dostawców zaawansowanych technologii, w sieciach…
Teleware design software to help businesses communicate better with their customers and employees by routing communications more…
Cloudsponge helps your business grow faster. Our products will deliver a dramatic improvement the performance of your existing…
Connectedsign specializes in corporate communications and displaying essential workforce data and other information in real-time…
Today, every local business is one online search away from either being selected or ignored by customers. One of the first things…
Eventcombo is an enterprise event management platform for corporate event and marketing teams managing complex, multi-event…
Folloze is the AI-powered personalization platform that helps b6b marketing and sales teams create dynamic, relevant buyer…
Fospha is the only full-funnel mmm proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the…
Social automations built into klaviyo, attentive, yotpo and more. Accelerate your growth through community. Unlock higher…
Insightech provides digital product owners, martech and analytics teams with clear user experience insights so they can…
Ngdata is a global digital experience company that partners with businesses to harness the power of data to drive…
Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…
For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…
Mautic began with a single focus. Equality. The mautic community believes in giving every person the power to understand, manage…
Showing 96 of 712 — 616 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.