Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

712 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Messaging platform for SMS campaigns, shared inbox for omnichannel customer service, and two-way messaging, SMS API & OTP API for…

4.9 17 reviews

Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…

4.9 7 reviews

Wrench.ai

Salt Lake City, Utah, United States

Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…

4.9 16 reviews

Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…

4.8 24 reviews

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

ARchitect

Needham, Massachusetts, United States

Founded in 2004 and backed by polaris growth fund, arinsights provides software and consulting services to help technology…

4.8 10 reviews

Arreya Digital Signage Suite

Hiawatha, Iowa, United States

Arreya is the next generation of cloud-based software for creating and managing interactive and digital signage programs. We…

4.8 27 reviews

Bevy

Palo Alto, California, United States

Bevy: the community enterprise platform Where experiences, forums, and user groups come together to build powerful, connected…

4.8 75 reviews

Birdeye

Palo Alto, California, United States

Birdeye is the #1 agentic marketing platform for multi-location brands, purpose-built for multi-location brands. Over 200,000…

4.8 1644 reviews

CallHub

Washington, District Of Columbia, United States

Callhub is the leading global digital organizing platform for political campaigns, nonprofits, advocacy groups, and businesses to…

4.8 16 reviews

Circlewise

Warszawa, Poland

Kim jesteśmy: Adhydra to: Zespół specjalistów z doświadczeniem zdobytym u dostawców zaawansowanych technologii, w sieciach…

4.8 25 reviews

Cloud Call Recording

Easingwold, England, United Kingdom

Teleware design software to help businesses communicate better with their customers and employees by routing communications more…

4.8 2 reviews

CloudSponge

San Francisco

Cloudsponge helps your business grow faster. Our products will deliver a dramatic improvement the performance of your existing…

4.8 18 reviews

ConnectedSign Digital Signage Platform

Lancaster, Pennsylvania, United States

Connectedsign specializes in corporate communications and displaying essential workforce data and other information in real-time…

4.8 12 reviews

DemandHub

Mississauga, Ontario, Canada

Today, every local business is one online search away from either being selected or ignored by customers. One of the first things…

4.8 44 reviews

Eventcombo

Jersey City

Eventcombo is an enterprise event management platform for corporate event and marketing teams managing complex, multi-event…

4.8 41 reviews

Folloze

San Mateo, California, United States

Folloze is the AI-powered personalization platform that helps b6b marketing and sales teams create dynamic, relevant buyer…

4.8 41 reviews

Fospha

Austin, Texas, United States

Fospha is the only full-funnel mmm proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the…

4.8 13 reviews

Gatsby

San Diego

Social automations built into klaviyo, attentive, yotpo and more. Accelerate your growth through community. Unlock higher…

4.8 13 reviews

Insightech

Sydney

Insightech provides digital product owners, martech and analytics teams with clear user experience insights so they can…

4.8 4 reviews

Intelligent Engagement Platform

Gent, Vlaanderen, Belgium

Ngdata is a global digital experience company that partners with businesses to harness the power of data to drive…

4.8 6 reviews

Kimoby

Québec, Quebec, Canada

Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…

4.8 69 reviews

Loyalty CRM

Noida, India

For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…

4.8 2 reviews

Mautic

Boston, Massachusetts, United States

Mautic began with a single focus. Equality. The mautic community believes in giving every person the power to understand, manage…

4.8 14 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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