Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s…
4.4
178 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Founded in 2014, zeotap is the AI-powered customer data platform that helps enterprises unlock the true value of their customer…
4.4
49 reviews
Zuberance is the leading social media marketing company focused on brand advocates. Zuberance’s award-winning brand advocacy…
4.4
15 reviews
1point is a leader in interactive marketing technology. Our team consists of seasoned professionals from around the globe, and…
4.3
10 reviews
Accesswire is a newswire service standout that provides regional, national, and global news to thousands of clients worldwide…
4.3
225 reviews
Actito is the European customer engagement platform that combines power and simplicity to enable marketing teams to orchestrate…
4.3
137 reviews
We're an sf based SaaS company dedicated to getting marketers information so they can make the best decisions possible (when it…
4.3
95 reviews
Aisle planner pro is the customizable command center for modern event professionals. Built by industry experts, it’s more than…
4.3
20 reviews
Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…
4.3
12 reviews
Analytic.me aims to simplify and automate marketing data analysis. We track automatically Google analytics, SEO ranking position…
4.3
11 reviews
Auto post, cross post, re publish, re post and schedule your WordPress blogs posts to social networks like Facebook, Twitter…
4.3
21 reviews
Blueshift, headquartered in San Francisco, enables brands to automate and personalize engagement across every marketing channel…
4.3
215 reviews
Passionate about simplifying our customers' lives, we offer a user-friendly tool that efficiently cleans, validates, and verifies…
4.3
66 reviews
Dude solutions rebranded to brightly software in March 2022: http://www.brightlysoftware.com/resource/dude-solutions-rebrands-brig…
4.3
14 reviews
Event cadence is a platform that helps teams schedule and manage events, meetings, and engagements in one connected system…
4.3
17 reviews
Start email marketing today! Campayn allows you to create, share and track newsletters and marketing emails. The 'free for life'…
4.3
144 reviews
Canecto is cutting-edge predictive analytics for digital initiatives. Discover which actions will grow your online business. We…
4.3
10 reviews
Cb insights is the leader in predictive intelligence on private companies-turning exclusive data on millions of firms into early…
4.3
14 reviews
Chamaileon is a collaborative email design platform for marketing teams. We started out by creating a highly flexible drag and…
4.3
74 reviews
Welcome to clickx! An all-in-one tech platform built for digital marketing agencies. Our software is designed to help you start…
4.3
24 reviews
Closeby is to store locators what stripe is to payments - an easy way to get the UX right for your customers without the…
4.3
11 reviews
Established in 1999, ycd is a global provider of advanced digital signage (“ds”) software solutions, serving the retail, telecom…
4.3
10 reviews
Cognesia ltd is an information services company based out of 147 147 scudamore road, leicester, United Kingdom.
4.3
12 reviews
Contactmonkey is an internal email software that integrates with outlook, gmail, Microsoft teams, HRIS, and sms, allowing…
4.3
50 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.