Htk is a leading cloud-based (SaaS) software-as-a-service provider, offering innovative data insights, machine learning and…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Humanz is an AI-powered platform that makes influencer marketing accessible, reliable and trustworthy for marketers and…
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Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
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Arabyads is an ad-tech company that empowers ecommerce marketing. We offer multiple digital advertising platforms across…
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Our content moderation service combines AI and human expertise to provide a safe and outstanding user experience. With accurate…
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Incust binds technology and customer service and lets any business, be it a retailer, entertainment business, or a hotel chain…
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Subscription
Indigitall is the only AI-powered customer engagement platform that empowers brands to efficiently create and manage personalized…
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Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…
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Infosys bpm ltd., the business process management subsidiary of infosys ltd. (nyse: infy), was set up in April 2002. Infosys bpm…
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Intandemly technologies, established in 2017 and based in hyderabad, India, is a leading revenue pipeline partner for B2B SaaS…
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Inuvo, inc. (nyse American: inuv) is a disruptive AI specifically designed for modeling media audiences. Intentkey® AI is a…
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Invitepeople is a comprehensive and flexible platform for managing all types of events-digital, physical, and hybrid. The system…
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The iovox AI platform unlocks the potential of every customer conversation, from calls and texts to chats. Trusted by leading…
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ビジネス向けソフトウェアとクラウドサービスをユーザーレビューで比較するならitreview。情報共有、営業、マーケティング、ERP、HR、itインフラなどさまざまな分野における400以上の製品の特徴や価格を紹介しています。あの成長企業や有名企業のit活用も知る…
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Ivvy is the only event & venue management software that feels like an extra team member. We help venues, hotels and event spaces…
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Jentis is the European platform for server-side tracking and modern, privacy-compliant tag management. We help companies capture…
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One-time
Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
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One platform for virtual, hybrid and in-person events, jomablue provides the creative and operational tools required to bring an…
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At eckoh, we are dedicated to making the world secure, ensuring that everyone can trust brands and engage without risk. We help…
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Kameleoon empowers brands to build better products and digital experiences. It is the only optimization solution with web…
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Kata.AI is an indonesian conversational artificial intelligence company with a focus on enhancing the understanding of human…
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Keen decision systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing…
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Knock allows your prospects to start Slack conversations with your sales from anywhere. Remove the barriers of forms and website…
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Knowlarity is the largest provider of cloud based communications solutions to businesses in southeast asia and middle eastern…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.