Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,361 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Oktopost

San Francisco, California, United States

Ez texting - the effortless way to start text marketing. Since 2004, ez texting has provided 230,000+ growing businesses and…

4.4 138 reviews

Onclusive

London, England, United Kingdom

Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…

4.4 114 reviews

Oncrawl

Mérignac, Nouvelle-Aquitaine, France

Oncrawl is a technical SEO data provider. Collecting information about the technical and page-level elements of a website, in…

4.4 16 reviews

Onlive.io

Singapore, Singapore

A white labeled end-to-end event management solution for you to succeed with your online, offline or hybrid events worldwide.

4.4 15 reviews

OnlyWire

Chicago, Illinois, United States

Onlywire, llc (www.onlywire.com) is a social media engine that provides publishers, bloggers, and SEO professionals the ability…

4.4 11 reviews

Parse.ly

New York, New York, United States

Content drives everything, but most teams are flying blind. Parse.ly gives editorial, marketing, and product teams the insights…

4.4 149 reviews

PathFactory

Toronto, Ontario, Canada

Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue…

4.4 149 reviews

Pi Datametrics

Brighton, England, United Kingdom

Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…

4.4 46 reviews

Popular Pays

Chicago, Illinois, United States

Popular pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make…

4.4 219 reviews

POPUPSMART

Cankaya, Ankara, Turkey

Popupsmart is a technology company that builds economic & powerful infrastructure for online marketers. It provides a conversion…

4.4 16 reviews

Postaga

New York

Postaga is a better way to build links (for free), with its AI-assisted all-in-one outreach platform. Postaga helps you: - find…

4.4 11 reviews

Postcron

Córdoba, Argentina

Postcron is the most powerful tool to publish and schedule posts on Facebook, Twitter, LinkedIn and pinterest at the same time…

4.4 38 reviews

POWR

San Francisco, California, United States

Powr is a leading suite of affordable, easy-to-use, customizable website apps designed to help businesses of all sizes grow…

4.4 73 reviews Subscription

Prompt.io

Seattle, Washington, United States

Prompt.io™ is the winning and influence engine for leading political campaigns, unions, advocacy, and nonprofit organizations. We…

4.4 11 reviews

ReferralCandy

Singapore, Singapore

We build easy to use, self serve software products that help small and medium businesses to grow and succeed. Referralcandy…

4.4 83 reviews

Referral Factory

Amsterdam, Noord-Holland, Netherlands

Want to grow your business? Referral factory is the easiest way to do that. Sign up, build a referral program, and ask your…

4.4 15 reviews Freemium

Remarkety

New York, New York, United States

Remarkety is a leading ecommerce marketing automation platform designed for ecommerce from the bottom up. Changing the way…

4.4 40 reviews

Remo Conference

Claymont Village Claymont, Delaware, United States

Remo conference helps creators, coaches, and event organizers create immersive online events! Users can learn and connect with…

4.4 231 reviews

Replyify

Cleveland, Ohio, United States

Put your sales process on autopilot by automating your cold emails and follow-ups. A modern sales platform to automate your…

4.4 10 reviews

ReportGarden

Wilmington, Delaware, United States

Reportgarden is a digital marketing reporting tool that allows a comprehensive performance analysis by providing a consolidated…

4.4 26 reviews Freemium

Ripl

Seattle, Washington, United States

You’re not a social media expert, and with ripl you don’t have to be. Ripl’s all-in-one app helps you create, schedule, post, and…

4.4 11 reviews

SaaSquatch

Kanata, Ontario, Canada

Yupiq is now referral saasquatch! Referralsaasquatch.com is the customer referral platform for subscription web companies…

4.4 39 reviews

Send2Press

Temecula, California, United States

Send2press newswire, a press release distribution service, provides affordable effective press release writing, targeted news…

4.4 14 reviews
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Showing 888 of 1,361 — 473 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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