Mastercard dynamic yield helps businesses deliver digital customer experiences that are personalized, optimized, and…
4.4
99 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
transform your data into meaningful customer experiences at the moments that matter most. our customer experience data platform…
4.4
10 reviews
All the email marketing and delivery tools you need to communicate with your customers. Built especially with small and medium…
4.4
190 reviews
Email it is an email marketing software for all businesses sizes. You can easily create email newsletters, manage your contacts…
4.4
17 reviews
The consortium for sustainable urbanization promotes a better understanding of the role of resilient design in the planning of…
4.4
743 reviews
Eventzilla is a leading cloud-based event registration & marketing platform with thousands of users worldwide. We make it easy…
4.4
138 reviews
Are you tired of doing the same boring webinar over and over again for people who don't even show up? With ewebinar, you can run…
4.4
10 reviews
Firsthive is an intelligent customer data platform that builds unique customer identities by ingesting data from all sources of…
4.4
13 reviews
Flexmail is het meest toonaangevende e-mailmarketing platform in belgië. Wij bouwen elke dag aan innovatieve software die onze…
4.4
14 reviews
We are a creative agency helping you extract your core values and transfer them into inspiring content which would not only be…
4.4
32 reviews
Gaggleamp is an employee advocacy platform built to help you drive real business outcomes. We make it easy for marketing and…
4.4
230 reviews
At gainsight, our mission is to be living proof you can win in business while being human first. Gainsight, the world’s leading…
4.4
164 reviews
Per user
Gatherup™ empowers digital agencies and businesses of all sizes to boost and manage their online reputation. Whether you're…
4.4
43 reviews
Freemium
Discover getsitecontrol: a powerful website popup maker & email marketing suite. Using Shopify? Try aurora - a deeply…
4.4
17 reviews
Usage-based
Getsocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over…
4.4
17 reviews
Giftbit is a no-cost platform and API that allows businesses to send digital gift cards and prepaid cards easily, and everywhere…
4.4
11 reviews
At guidebook, we believe that great events and experiences are built on seamless communication and engagement. Our easy-to-use…
4.4
133 reviews
Subscription
The next evolution of AI is humanized data. And who’s got that data? We have. For well over a decade gwi has provided real-world…
4.4
14 reviews
Hey oliver is a marketing automation solution that helps you track and identify potential clients by analyzing their behavior and…
4.4
16 reviews
Hopper hq is the automatic planning and scheduling tool for Instagram, Facebook and Twitter. Create, plan and schedule posts…
4.4
15 reviews
Subscription
Insense is the all-in-one solution for scaling ugc production and influencer marketing; offering both a creator marketing…
4.4
107 reviews
AI that connects online marketing to offline revenue. Connect your marketing spend with the revenue it drives and optimize every…
4.4
865 reviews
Ipost is a leading email-sending platform purpose-built to solve real challenges in highly regulated and other data- and…
4.4
21 reviews
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…
4.4
319 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.