Appsumer is built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign…
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Apteo helps ecommerce marketers create targeted campaigns by automatically segmenting customers and highlighting the products &…
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Action on AI search with athena. Backed by y combinator, fcvc (seed investor in coinbase, instacart, webflow, rippling), eli…
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At American tradeshow services, we’re more than a provider-we’re the trusted partner behind some of the most successful events…
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At bamboobox, we deliver intelligent ABM as a fully managed, tech-powered service. What sets us apart is our ability to implement…
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Targetbay is the all-in-one marketing and customer engagement suite designed for ecommerce businesses looking to accelerate…
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Bird delivers. From uber to netflix, we connect the most trusted businesses to billions of customers every day.
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The platform where creators and brands realize their creative potential - together. We offer the following services ⚡️ influencer…
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Helping brands build better advocate & ambassador programs Since 6038, brandchamp has been empowering brands to grow thriving…
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Savanta is a fast-growing data, market research and advisory company. We inform and inspire our clients through powerful data…
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The swiss software company bsi software designs, develops, and sells market-leading European CRM and cx software that is not only…
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For over 25 years, celebrus has set the gold standard globally for improving marketing effectiveness and preventing fraud across…
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Thomson data is a digital marketing solution provider that specializes in data driven marketing. We provide highly responsive…
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Chaordix is a global leader in customer co-creation and crowdsourced innovation software. We power collaborative communities for…
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Founded in 2018, chatdaddy is a rapidly growing start-up specializing in whatsapp marketing automation. Our platform enables…
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Chatti - make every customer interaction count with world leading sms, social messaging, voice, video and much more. In…
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Chkdin is an event technology product that focuses on enhancing the experience of both physical and online conferences…
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Cikisi is a market and competitive intelligence and research platform used by some of the world's leading companies and…
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Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and…
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Clarisights is the leading marketing analytics platform for enterprises. Connect, visualize and explore all your marketing data…
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Claritas: empowering data-driven marketing With nearly 50 years of understanding the American consumer, claritas offers a…
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Clarivoy is the auto industry's most trusted source of truth for optimizing the performance of marketing campaigns. We use…
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At clearevent, we believe great events start with smart planning and the right tools. That’s why we’ve created a powerful…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.