Callsource, the originator of call tracking systems and services, ignited the industry with its founding in 1991. Focusing on…
4.4
32 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content…
4.4
59 reviews
Your new favorite tech podcast, hosted by two very non-technical people. Join ian thompson and kat macomson every Thursday for…
4.4
12 reviews
Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……
4.4
13 reviews
Create easy "tweet about this" links to use on your website, blog, emails, press releases, or even Twitter and share your message…
4.4
10 reviews
Our mission is to our customer, with the gelp of making money online. By bring our goal, ehat we do best to reality thank. Go and…
4.4
26 reviews
Your new favorite tech podcast, hosted by two very non-technical people. Join ian thompson and kat macomson every Thursday for…
4.4
12 reviews
On February 21, 2022, movable ink acquired coherent path.
4.4
10 reviews
Content is the connective tissue between brands and consumers throughout the buying journey. Power engaging influencer…
4.4
65 reviews
Connectedview is an inc. 5000 company that offers the award-winning all-in-one software products donorview & associationsphere…
4.4
15 reviews
Just another contact form plugin for WordPress. Simple but flexible.
4.4
45 reviews
Cannabis compliance services
4.4
38 reviews
Design and create tabs and promos for your Facebook fan pages. We provide effective tools to increase the visibility of your…
4.4
20 reviews
Manage event space easier than ever Cvent Event Diagramming (formerly Social Tables) is a collaborative event design platform…
4.4
141 reviews
Email marketing made easy. Welcome to cyberimpact, a Canadian email marketing solution designed to make your life easier. With…
4.4
11 reviews
Dataroid is an AI-powered enterprise-level digital analytics platform that helps enterprises to enhance every individual customer…
4.4
10 reviews
Dcatalog is the all-in-one digital catalog platform that automates catalog creation, transforming your product data into…
4.4
12 reviews
Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…
4.4
74 reviews
The last website platform your franchise will ever need. Trusted by leading franchise brands. 300+ successful launches and…
4.4
10 reviews
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
4.4
10 reviews
With directiq's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out…
4.4
34 reviews
Drift is the leading conversational marketing platform. With drift on your website, you can turn your traffic into qualified…
4.4
825 reviews
Build brand love 🖤 with our marketing automation platform.
4.4
452 reviews
Drumup is an intelligent social media marketing, content marketing and news tracking app. It helps marketers and professionals…
4.4
14 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.