For marketers who want to grow their reach, revenue & careers. The scrunch ultimate marketing membership & 10+yrs digital agency.
3.5
11 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
The ad agency Shopify recommends. Helping to scale the growth of dtc and ecommerce brands with paid social, paid search, and…
3.5
1 reviews
Statsocial is the industry’s only audience insights platform built to provide a holistic understanding of any consumer, brand or…
3.5
4 reviews
An SEO check is a comprehensive review of your website’s search engine optimization (SEO). The XOVI tool analyzes whether your…
3.5
1 reviews
Subscription
Liveintent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with…
3.4
15 reviews
Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…
3.4
42 reviews
Outbrain is a leading technology platform that drives business results by engaging people across the open internet. Outbrain…
3.4
89 reviews
Create, manage, and grow your internet radio station with ease - all from your browser. Yes, starting a radio station can be…
3.4
8 reviews
Ascent360 is the proven, AI-first customer data platform built for hospitality. By unifying data across pms, f&b, spa, golf…
3.3
2 reviews
Ayrshare's APIs provide the core infrastructure for social media posting, management, and analytics. The ayrshare API takes care…
3.3
3 reviews
Newsletter software should be clever and simple. Grow into a newsletter professional. With the help of clever elements®.
3.3
4 reviews
Liveworld is a human-led, AI-powered healthcare marketing agency and technology partner that helps regulated brands safely and…
3.3
3 reviews
Ning is your key to creating an awesome social community. Create a perfect social space to bring people together. With your own…
3.3
14 reviews
Refersion helps online shops track sales driven by promoters, influencers, and affiliates. We've made it easier than ever to…
3.3
19 reviews
Revcontent is a leading content marketing and native advertising platform that leverages lightweight, customizable technology to…
3.3
5 reviews
Software advice simplifies software buying. Through 1-on-1 conversation and trusted insights, industry-specific advisors guide…
3.3
3 reviews
With the enormous amount of data being generated from all avenues, businesses need a means to analyze and contextualize their…
3.2
12 reviews
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it…
3.2
3 reviews
Infotrax® systems, a trusted global name in mlm software, is an industry leading provider of back-end operations systems and…
3.1
7 reviews
Mailrelay es una plataforma avanzada de marketing por email y smarthost smtp. Nuestro panel web dispone de todas las herramientas…
3.1
11 reviews
Named to fast company's 2026 most innovative companies list, packback is an education technology company, specializing in…
3.1
6 reviews
Stunning, modern looking SEO audits delivered fast to your customers our audit includes 13 different reports and covers all…
3.1
9 reviews
Kontest is a cutting-edge platform to create and spread contest apps on Facebook, the web and mobile devices. Watch the video…
3.0
1 reviews
Subscription
Publicis sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital…
3.0
2 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.